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International Marketing Resource Center
Finding New International Markets
Your company has successfully navigated its start-up stage and now needs to grow. But how will you know in WHICH international markets to spend those precious marketing funds? And HOW will you enter those markets given the options. And WHO can you trust? One thing is for certain... one answer does not fit ALL.
International Negotiations
Successful negotiations are critical to building relationships with suppliers, partners, clients and government officials. But to reach the optimal outcome requires preparation and understanding of what the other side expects. With misunderstandings being common, can you really afford to have a key relationship fail?
Cultural Competency
Doing business in international markets requires an understanding of at least one other business culture. Knowing what to do and how to do it makes you seem more savvy - but it also allows you to reduce the time and effort needed to develop a crucial relationship or close the sale.
American Market Entry
The American market is still the largest in the world. It represents a large market opportunity for almost any technology or professional-services company. But how do you enter such a large geographic market in a way that allows for faster revenue generation and smart allocation of marketing dollars spent? Click to learn more...
International Marketing Articles
The International Entrepreneur – International Negotiations Preparation Checklist
Before sitting down to negotiate your next important international business agreement for a sale, partnership or procurement, consider what you should know to be truly prepared to get the maximum […]
The International Entrepreneur – How to Handle Cross-Cultural Conflict
When doing business internationally, at some point you will encounter an issue with your supplier, partner, or client that needs resolution. There is challenge in that every culture operates under […]