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The International Entrepreneur – Globalization Bashing and other Populist Pastimes

Globalization

  Globalization and the lowering of trade barriers has been a defining force for more than a generation. Freer trade has meant expanded business opportunities for large and small companies alike and an expansion of wealth that has reach from the richest to some of the poorest people on the planet. From centuries ago when […]

The International Entrepreneur – Interview with International Business Development Leader, Matthias Leitzmann

Matthias Leitzmann, International Business Development

This week I caught up with Matthias Leitzmann, Director of International Business Development at VXi Corporation, a manufacturer of noise cancelling wireless and unified communication headsets. Matthias is a leader on the front lines of the ever-shifting landscape of international business. He is also a regular contributor to the weekly #GlobalBizTalk Twitter group.   Matthias, […]

The International Entrepreneur – Keeping that Entrepreneurial Spirit in Growth Stage Companies

The International Entrepreneur discusses how to keep that entrepreneurial spirit alive in a growth stage comapny

  If you have ever worked in a startup company, then you know… Entrepreneurs are normally in a constant fight for the survival of their fledgling venture. They offer high risk with the potential for high reward if the company succeeds. Entrepreneurs are always stretching the boundaries of what is possible – in terms of […]

The International Entrepreneur – On Global Product Marketing

International Entrepreneur - Global Product Marketing

Global Product Marketing is a rapidly evolving field, yet for many growing B2B technology companies a full-time product marketing manager is not yet justifiable full-time position. Still, it’s never too early to begin incorporating product marketing into any B2B company’s approach to product development, sales and marketing messaging, and competitive intelligence. This article focuses on […]

The International Entrepreneur – 7 Warning Signs of an Undersized Marketing Department

Warning Signs of an Undersized Marketing Department

  Marketing has earned a “money-wasting” reputation over the years from many a Gatsby-like marketing leader. But sometimes the pendulum swings too far towards austerity too. There can be a high risk of missed market opportunities or that the current team just can’t “balance” it all. Here are a few examples from my experiences:   Marketing […]

The International Entrepreneur – Choosing the Right Size for your Global Marketing Team

optimize global marketing team

  Leading a company’s marketing team is truly a balancing act. It often feels like we walk a tightrope between budgets and expectations, producing real-time results and planning for the future, building the right structure for today and for a year down the road. What’s more other department leaders may not even understand marketing basics, […]

The International Entrepreneur – How to Create International B2B Buyer Personas

International Entrepreneur - How to create international B2B Buyer Personas

“We’re going to want to expand into some new international markets next year as part of our growth strategy. Will the marketing team be ready for that?” asks your company CEO. “Absolutely”, you quickly reply. As Chief Marketing Officer, you deserve part of the credit for your company’s successful revenue rise. You have built a […]

The International Entrepreneur – Why Globalization Needs to Survive and Thrive

International Entrepreneur - Why Globalization

This is the year when Globalization Backlash is reaching a fevered pitch. It’s been building for decades as whole groups of workers are excluded from the windfall profits of trade. As a Midwestern girl, I have seen my region of the United States come to known as the “Rust Belt” for all of the abandoned […]

The International Entrepreneur – Maximizing the Potential of a Global Strategic Partnership

Global Strategic Partnership

  I glanced up from the conference phone positioned in the middle of the table to catch the expression of quiet resignation in Hector, my client’s new Strategic Partnership Director. Hector’s Sales VP was talking on speaker phone to a potential strategic partner’s sales and partnership team. I realized in that moment that Hector knew […]

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