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The International Entrepreneur – How to Create International B2B Buyer Personas

International Entrepreneur - How to create international B2B Buyer Personas

“We’re going to want to expand into some new international markets next year as part of our growth strategy. Will the marketing team be ready for that?” asks your company CEO. “Absolutely”, you quickly reply. As Chief Marketing Officer, you deserve part of the credit for your company’s successful revenue rise. You have built a […]

The International Entrepreneur – What’s Missing Globally in the “Connection Economy”

International Entrepreneur Global Connection Economy

A few years ago, Seth Godin famously introduced the “Connection Economy” into our lexicon to describe how connecting people, companies and resources was a source of increasing value creation in our world. Since you’re reading this article, that means that you are part of this global technology revolution and probably interact with it frequently. Here […]

The International Entrepreneur Interviewed – How to Become an International Entrepreneur w/ Becky DeStigter

Becky DeStigter interview podcast by Verbaccino

Readers, This week I want to share a great interview and conversation I had with Kathrin Bussmann, host of The Worldly Marketer Podcast Series. For those of you who don’t know Kathrin yet, she is the Founder of Verbaccino and the Creator of International & Global Marketing Strategies for the Digital Age. Kathrin asked me a […]

The International Entrepreneur – Improving Employee Engagement in Your Global Workforce

Improving Employee Engagement in your Global Workforce

I knew from the way that Pedro in the Mexico City office the phone that something had turned for the worst. Pedro’s voice sounded low and muttled – preoccupied and low energy compared with our recent interactions. Pedro and his colleagues had recently been missing key details in our shared projects. They just seemed… well… […]

The International Entrepreneur – How To Hire International-Ready Employees

Hiring International, International Business, International Marketing

Emily sat at her desk and cringed as she opened the latest email from her Asian office general manager. She knew it would be about the latest online marketing campaign and that he wouldn’t be happy with the approach that headquarters was taking. Honestly, she just wished that her company would pass over these international […]

The International Entrepreneur – How International Expansion Affects the Rest of the Company

How International Expansion Affects the Rest of the Company

Expanding your company internationally represents both great rewards and risks. Going global can exponentially grow well past the limitations of your domestic market. But one of the greatest challenges to success can lie within the company’s structure and staff. This article is focused on how an international expansion affects the rest of the company and […]

The International Entrepreneur- Question: Obstacles to Global Expansion Success

Dear Readers: This week I ask the question: What is your greatest obstacle to expanding internationally? For some, it would be a lack of financial capital. For others, it might be in-country market knowledge. Some fear intellectual property theft.   Please share your obstacles and your stories.   Please comment and I will write future […]

The International Entrepreneur – Saving Face in Business – International Style

In doing cross-cultural business, situations involving saving face frequently arise.  In my experience, saving face means handling situations so that neither you nor your counterpart would feel embarrassed or ashamed by your words or actions. Saving face becomes particularly important in business cultures with strong indirect communication styles. This includes most of Asia and Africa. […]

The International Entrepreneur – Breaking Through Assumptions in Chinese Negotiations (Part 2)

In Part 1, I wrote about cultural assumptions in China. In the second half of this series, I have advice for entrepreneurs starting negotiations with their first client or partner in the Chinese market. Prepare, Prepare, Prepare One of the biggest mistakes that a company can make in international negotiations is to skip preparations. Americans […]

The International Entrepreneur – Balancing Market Opportunities in China with IP Piracy Risks

I wish this wasn’t a common tale… an American company goes to their first international industry trade show and meets Chinese companies offering to represent their products in the Chinese market. For many industries, China’s large and growing market is a tempting one. And setting up distributorships may seem like an obvious first step. Wrong. […]