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The International Entrepreneur – Interview with International Business Development Leader, Matthias Leitzmann

Matthias Leitzmann, International Business Development

This week I caught up with Matthias Leitzmann, Director of International Business Development at VXi Corporation, a manufacturer of noise cancelling wireless and unified communication headsets. Matthias is a leader on the front lines of the ever-shifting landscape of international business. He is also a regular contributor to the weekly #GlobalBizTalk Twitter group.   Matthias, […]

The International Entrepreneur – How to Create International B2B Buyer Personas

International Entrepreneur - How to create international B2B Buyer Personas

“We’re going to want to expand into some new international markets next year as part of our growth strategy. Will the marketing team be ready for that?” asks your company CEO. “Absolutely”, you quickly reply. As Chief Marketing Officer, you deserve part of the credit for your company’s successful revenue rise. You have built a […]

The International Entrepreneur – Maximizing the Potential of a Global Strategic Partnership

Global Strategic Partnership

  I glanced up from the conference phone positioned in the middle of the table to catch the expression of quiet resignation in Hector, my client’s new Strategic Partnership Director. Hector’s Sales VP was talking on speaker phone to a potential strategic partner’s sales and partnership team. I realized in that moment that Hector knew […]

The International Entrepreneur – How to Respond to International Business Opportunities Outside Current Markets

Business Opportunities in New Countries

  Michelle looked up from her computer monitors and directly at her business partner, Brian. “Japan? Do we even know anyone in Japan? How did they find out about our company?”, asked Michelle. Only 9 months ago, Michelle and Brian had launched their software startup. Things were going better than they ever dreamed it would. […]

The International Entrepreneur – How to Manage International Ignorance in Business

Mexico City ready for international trade

“Marie” has been traveling frequently between clients in Tucson and nearby Phoenix, Arizona, USA. She works with mid-sized expanding technology companies and has for many years around the globe. But Marie confessed to me that lately she is struck by the lack of interest in and understanding of Mexican markets that sit just minutes or […]

The International Entrepreneur Interviewed – How to Become an International Entrepreneur w/ Becky DeStigter

Becky DeStigter interview podcast by Verbaccino

Readers, This week I want to share a great interview and conversation I had with Kathrin Bussmann, host of The Worldly Marketer Podcast Series. For those of you who don’t know Kathrin yet, she is the Founder of Verbaccino and the Creator of International & Global Marketing Strategies for the Digital Age. Kathrin asked me a […]

The International Entrepreneur – Setting up Your International Distributor Program for Success

international distributor partner representative

  Your company may use a partner, channel, distributor or representative (rep). They all may follow slightly different selling structures. But call them what you want. If they are bringing in new profitable clients, then you love them. I’ve talked with many young, growing firms who manage an international distributor program as a way to […]

The International Entrepreneur – Is your company still an Accidental Exporter?

Accidental exporter, international entrepreneur

Joe rolled his chair over to company founder, Mary’s desk with a quizzical wrinkle in his brow… “Can we sell our security product to someone in Romania? We just got an email basically ordering 50 software licenses from somewhere called Timisoara”, said Joe as Mary looked up from her multiple computer monitors. Mary was just […]

The International Entrepreneur – How to Help HQ Staff Become More Globally-Focused

HR, global, international business, international entrepreneur

As I walked around the tech company’s office over the weeks I spent on site, I heard quiet complaints about international leads and clients from some of the client-facing staff. “That accent was so thick that I couldn’t understand her.” “They don’t know how to follow a normal buying process.” “I really don’t like dealing with people from […]

The International Entrepreneur – Interview with Safeguard World International’s CEO, Bjorn Reynolds

Bjorn Reynolds, Safeguard World International, GEO, global HR,

This week I have the pleasure to interview company founder and international entrepreneur, Bjorn Reynolds. Bjorn started his international payroll and HR management company in the UK. Now the company has grown to serve 165 countries.   The International Entrepreneur (TIE)- Bjorn, since many may not know about Global Employment Outsourcing as a fast track to […]