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Archive for February, 2016 ↓

The International Entrepreneur – International Business Lessons from Mark Zuckerberg

Mark Zuckerberg, India, International Trade,

Like most professionals in technology fields, I’m a bit fascinated by Mark Zuckerberg. Really, who could have predicted the meteoric rise of Facebook twelve years ago when it was just started? He’s not one to build the same wisdom-drenched following like Richard Branson or Guy Kawasaki. But the day he put his newly acquired Mandarin Chinese […]

The International Entrepreneur – The Promise and Pitfalls of International Digital Marketing

international digital marketing, global marketing, international entrepreeur

  Long gone are the days of fluffy feel-good marketing, where brand awareness was the focus and sales was normally the first company contact. I give the rise of Digital Marketing majority credit for this accountability revolution in our professional discipline. In 2004 I attended an American Marketing Association conference on Strategic Marketing in Chicago. […]

The International Entrepreneur – Selecting the Right International Trade Shows

international, trade show, B2B marketing

I was talking recently with the Vice President of Marketing at one of these B2B technology Silicon-Valley-wanna-be companies. If you have spent time in any tech industries, I think you might know the type – lots of curious employee perks and silly team-building games, reinventing core business functions in some unique way that doesn’t conform […]

The International Entrepreneur – Are Your Outsourcing Resources Ready for International?

The International Entrepreneur Asks Are Your Outsourcing Resources Ready for International?

Today’s companies tend to be leaner and more agile than those in years past. They often have to be in order to grow at a rate fast enough to secure the next round of funding or attract the right acquiring firm. How we do business has fundamentally changed to where many company functions like legal, […]