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Archive for August, 2016 ↓

The International Entrepreneur – 7 Warning Signs of an Undersized Marketing Department

Warning Signs of an Undersized Marketing Department

  Marketing has earned a “money-wasting” reputation over the years from many a Gatsby-like marketing leader. But sometimes the pendulum swings too far towards austerity too. There can be a high risk of missed market opportunities or that the current team just can’t “balance” it all. Here are a few examples from my experiences:   Marketing […]

The International Entrepreneur – Choosing the Right Size for your Global Marketing Team

optimize global marketing team

  Leading a company’s marketing team is truly a balancing act. It often feels like we walk a tightrope between budgets and expectations, producing real-time results and planning for the future, building the right structure for today and for a year down the road. What’s more other department leaders may not even understand marketing basics, […]

The International Entrepreneur – How to Create International B2B Buyer Personas

International Entrepreneur - How to create international B2B Buyer Personas

“We’re going to want to expand into some new international markets next year as part of our growth strategy. Will the marketing team be ready for that?” asks your company CEO. “Absolutely”, you quickly reply. As Chief Marketing Officer, you deserve part of the credit for your company’s successful revenue rise. You have built a […]