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Archive for September, 2016 ↓

The International Entrepreneur – On Global Product Marketing

International Entrepreneur - Global Product Marketing

Global Product Marketing is a rapidly evolving field, yet for many growing B2B technology companies a full-time product marketing manager is not yet justifiable full-time position. Still, it’s never too early to begin incorporating product marketing into any B2B company’s approach to product development, sales and marketing messaging, and competitive intelligence. This article focuses on […]