International Executive Advisor and Resource
Becky is an experienced marketing and operations leader focused on B2B technology companies with a proven ability to deliver strong results. Becky’s background is a mix of in-house roles and entrepreneurial ventures. She is a globally-minded creative problem solver bringing energy and inspiration to colleagues and clients. Her expertise and skills:
| International Marketing & Partnerships
Cross-Cultural Team Leadership Executive Business Coaching Business Development Initiatives MBA + MS in International Business |
Leverage Company Strengths & Assets
Cross-Functional Project Management Executive-Level Presentation Skills International Experience & Multilingual Strategic Global Marketing |
Here are examples of the types of value Becky has brought to projects:
In Marketing…
CMO-Level Strategic Marketing and Operations Planning
International specialty engineering firm, Colorado
Project: To outperform the major competitor, except on a tighter budget and with less staff resources. This included analyzing existing market data, as well as identifying new actionable data sources, planning for future staffing and developing a new sales funnel process.
Results: Suggestions on marketing, business development and staffing were implemented and the company is closing the gap on their competitor that was once 4-fold wide
Established a Cross-Departmental New Product Marketing Function
International online scheduling SaaS company focused on several B2B markets, Arizona
Project: Established a new product marketing function including product communications, market research & value proposition development. Created new enterprise sales materials centered around Proactive Selling. Led a cross-functional team, forging solid relationships with key internal stakeholders. Analyzed competitive data from disparate sources.
Results: Company was able to move from a “Chinese Fire Drill” style to a streamlined, professional new product roll out. Built a new process for easy competitive data collection & delivered actionable insights.
Thought Leadership Campaign to Drive First-Mover Advantage
SaaS startup providing a business productivity platform, Ohio
Project: Developed a Thought Leadership Campaign and co-developed the company’s marketing strategy.
Result: Improved product value proposition shared with the sales team and the rest of the company
Competitive Intelligence Research Study
Large third party administrator of healthcare insurance, Ohio
Project: Created competitive intelligence baseline with 1,000+ referenced data points and full analysis of competitive products in third party administrator market
Results: Actionable intelligence well received and a Vice President of Marketing position was offered.
Marketing Strategy Consultant
Strategic Marketing Consulting Firm, California, Ohio and Colorado
Company: I successfully founded and operated my own consulting firm for six years that focused on professional service clients like law firms and subject-matter experts, as well as technology clients like web design firms.
Results: Grew the company to 10 active clients, 6 subcontractors and 1.5 employees. Closed the company to move cross country and start business graduate school.
In Business Development and Strategic Partnerships…
Business Development Program Development
International online scheduling SaaS company focused on several B2B markets, Arizona
Project: Created an Enterprise Business Development Program in the North American education market, including market research and developed a clear value proposition
Results: Developed 10 enterprise software leads in less than 4 months using inside sales skills
In addition: Discovered & planned penetration in the global diplomacy market (value: US$24 million)
Strategic Partnerships Director
SaaS company working to become the “Match.com” for investors and entrepreneurs, Colorado
Project: Together with the VP Client Services, forged strategic relationships with Israeli and South American partners, including negotiations.
Results: Unfortunately, the company founder decided to go in another direction and strategic relationships were all lost.
In Company-Wide Operations…
Interim COO focused on leading Series A Round
International stem cell industry company, Colorado
Project: Responsible for actively pursue outside investors for Round A funding, business operational planning and process improvement efforts. P&L development and accountability.
Results: Shifted marketing from product focus to better market segmentation and engagement. Created multi-year operating and financial plans that were well-received by venture capitalists. Worked to establish a company board of directors and recruit appropriate board members.
Part-Time COO focused on Angel Funding and Developing Working Business Plans
SaaS company working to become the “Match.com” for investors and entrepreneurs, Colorado
Project: Created all financial projections and worked with CEO to position company for early-stage funding and initial product launch (2 month project).
Results: On last account, the company still had not left product beta stage 6 years.
On the lighter side, Becky is a self-professed language junkie – speaking various levels of Dutch, Spanish, German, Chinese and English. She is based in Scottsdale, Arizona, USA and has worked on projects both in the United States and around the world. When not working, she enjoys hiking and traveling. She also volunteers for AFS Cultural Exchange Programs to support high school students seeking cultural immersion experiences.
