Results-Focused Global Strategic Marketing
My name is Becky Park and I am a marketing and operations leader focused on growing business-to-business technology companies, with a proven ability to deliver strong results. I am currently a Senior Product Marketing Manager in Experian’s Global Decision Analytics team. My background is a mix of corporate in-house roles, business consulting and entrepreneurial ventures. After 20+ years in my field, I have learned to be a globally-minded creative problem solver bringing energy and inspiration to colleagues and clients. Here is what I bring to any role:
| International business expansion
Strategic marketing and operations planning Market research, analysis and insights Strategic Global Marketing International Business Development Global commercialization planning |
Executive Business Consulting
International Product Marketing Cross-Functional Project Management Executive-Level Presentation Skills Cross-Cultural Team Leadership |
Examples of my past projects:
In Marketing
CMO-Level Strategic Marketing and Operations Planning
International specialty engineering firm, Colorado
Project: To outperform the major competitor, except on a tighter budget and with less staff resources. This included analyzing existing market data, as well as identifying new actionable data sources, planning for future staffing and developing a new sales funnel process.
Results: Suggestions on marketing, business development and staffing were implemented and the company is closing the gap on their competitor that was once 4-fold wide
Established a Cross-Departmental New Product Marketing Function
International online scheduling SaaS company focused on several B2B markets, Arizona
Project: Established a new product marketing function including product communications, market research & value proposition development. Created new enterprise sales materials centered around Proactive Selling. Led a cross-functional team, forging solid relationships with key internal stakeholders. Analyzed competitive data from disparate sources.
Results: Company was able to move from a “Chinese Fire Drill” style to a streamlined, professional new product roll out. Built a new process for easy competitive data collection & delivered actionable insights.
Thought Leadership Campaign to Drive First-Mover Advantage
SaaS startup providing a business productivity platform, Ohio
Project: Developed a Thought Leadership Campaign and co-developed the company’s marketing strategy.
Result: Improved product value proposition shared with the sales team and the rest of the company
Competitive Intelligence Research Study
Large third party administrator of healthcare insurance, Ohio
Project: Created competitive intelligence baseline with 1,000+ referenced data points and full analysis of competitive products in third party administrator market
Results: Actionable intelligence well received and a Vice President of Marketing position was offered.
Marketing Strategy Consultant
Strategic Marketing Consulting Firm, California, Ohio and Colorado
Company: I successfully founded and operated my own consulting firm for six years that focused on professional service clients like law firms and subject-matter experts, as well as technology clients like web design firms.
Results: Grew the company to 10 active clients, 6 subcontractors and 1.5 employees. Closed the company to move cross country and start business graduate school.
In Business Development and Strategic Partnerships
Business Development Program Development
International online scheduling SaaS company focused on several B2B markets, Arizona
Project: Created an Enterprise Business Development Program in the North American education market, including market research and developed a clear value proposition
Results: Developed 10 enterprise software leads in less than 4 months using inside sales skills
In addition: Discovered & planned penetration in the global diplomacy market (value: US$24 million)
Strategic Partnerships Director
SaaS company working to become the “Match.com” for investors and entrepreneurs, Colorado
Project: Together with the VP Client Services, forged strategic relationships with Israeli and South American partners, including negotiations.
Results: Unfortunately, the company founder decided to go in another direction and strategic relationships were all lost.
In Company-Wide Operations
Interim COO focused on leading Series A Round
International stem cell industry company, Colorado
Project: Responsible for actively pursue outside investors for Round A funding, business operational planning and process improvement efforts. P&L development and accountability.
Results: Shifted marketing from product focus to better market segmentation and engagement. Created multi-year operating and financial plans that were well-received by venture capitalists. Worked to establish a company board of directors and recruit appropriate board members.
On the lighter side, I’m a self-professed language junkie – speaking various levels of Dutch, Spanish, German, Chinese and English. I am currently based in Scottsdale, Arizona, USA, with the flexibility to travel or move for projects both in the United States and around the world. When not working, I enjoy camping, traveling and competing in Scottish Highlander games.