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The International Entrepreneur – Revitalizing Global B2B Social Media Strategy

Revitalizing Global B2B Social Media Strategy

  As many of you know, I recommend incorporating a social media program into almost any business-to-business international marketing plan. Social media allows your staff to directly engage with current customers and targeted prospective clients, as well as intervene in a negative product or service feedback. Platforms like Facebook and Twitter have a global reach […]

The International Entrepreneur – How to Globalize Your Business Networking Style

international business networking

Sam stood at the back of the room taking stock of the evening’s networking event. As a Business Development Manager from Kansas, this was his first international industry trade show and he wanted to make the most of it. But the more he tried to appear friendly and helpful, the less that people seemed to […]

The International Entrepreneur – 5 International Strategy Traps to Avoid

Wrong Way, nternational Strategy , International Entrepreneur, International

As an International Business Consultant, part of my job is to detect patterns and trends. Is a foreign market going to expand or contract? Can we go viral with a referral marketing program? What are the buyer personas in a new market? But there are more than a few patterns between unsuccessful international expansions. Some […]

The International Entrepreneur -Building a Stronger International Strategy

building international strategy, international business, international marketing

Today’s reality: most companies don’t strategically plan their international expansion. Or if there is a plan, it’s often broad and filed in some file drawer collecting dust. Instead, it sort of just happens and employees are along for the ride. If you are wondering if this is true in your organization, here are some signs […]

The International Entrepreneur – 5 Tech Firm Strategy Myths that Need Busting

international strategy, international business, international marketing

Have you ever wondered why international expansion results often are underwhelming and unimpressive? A tech company realizes that many international clients are proactively seeking out their products & services. They decide that it’s time to expand into new markets. I think it’s time to bust some myths in international business strategy that have plagued tech […]

The International Entrepreneur – When Is English Just Not Enough?

International Entrepreneur, international business, marketing, technology

There’s an international travel blogger I know who makes his living by paid presentations to tourism boards around the world and reviewing cruise ships, resorts and other travel services. Not a bad life for an ex-tech entrepreneur! But one thing I always find interesting is that middle-aged Midwestern friend never learned to speak another language […]

The International Entrepreneur – What Makes a Great Leader… Anywhere?

Angela Merkel, Germany, International Entrepreneur, International Business

This week I accept the challenge from long-time professional contacts, Sandip Sen and Linda Hughes to write about what I think makes for a great leader. As many of you know, anything I write needs to be as applicable in Buenos Aires as it is in Helsinki. With that in mind, here is my criteria […]

The International Entrepreneur – Interview with International Export Expert, Ed Marsh (Part 2)

Ed Marsh, International Entrepreneur, International Business

Two weeks ago I posted Part 1 of my interview with international B2B sales and marketing expert, Ed Marsh. Today I share the rest of Ed’s insightful answers. Q3: What’s the biggest mistake you see companies making in their online marketing for global markets? A3: Most US companies make the same fundamental mistake globally that […]

The International Entrepreneur – Interview with International Export Expert, Ed Marsh (Part 1)

Ed Marsh, International Entrepreneur, International Business

This week I have the pleasure of interviewing one of the top independent experts in the international business consulting field, Ed Marsh,¬†from Boston. If you need expertise particularly in B2B manufacturing markets, Ed is a tremendous resource. His articles are an excellent read too. Here are Ed’s answers to my questions: Q1: What are some […]

The International Entrepreneur- An Interview with Global Talent & Leadership Expert, Joanne Flynn

Joanne, Flynn, Phoenix, Strategic Performance

Today I have the honor of interviewing Joanne Flynn of Phoenix Strategic Performance. Joanne is a thought leader in the areas of strategic organizational alignment, organizational agility, business resilience, human capital gap analysis, leadership challenges for the new workplace and change management. Here is what Joanne had to share: Q1: What are the biggest mistakes […]

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