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The International Entrepreneur ? The Promise and Pitfalls of International Digital Marketing

international digital marketing, global marketing, international entrepreeur

  Long gone are the days of fluffy feel-good marketing, where brand awareness was the focus and sales was normally the first company contact. I give the rise of Digital Marketing majority credit for this accountability revolution in our professional discipline. In 2004 I attended an American Marketing Association conference on Strategic Marketing in Chicago. […]

The International Entrepreneur ? Selecting the Right International Trade Shows

international, trade show, B2B marketing

I was talking recently with the Vice President of Marketing at one of these B2B technology Silicon-Valley-wanna-be companies. If you have spent time in any tech industries, I think you might know the type ? lots of curious employee perks and silly team-building games, reinventing core business functions in some unique way that doesn?t conform […]

The International Entrepreneur ? Are Your Outsourcing Resources Ready for International?

The International Entrepreneur Asks Are Your Outsourcing Resources Ready for International?

Today?s companies tend to be leaner and more agile than those in years past. They often have to be in order to grow at a rate fast enough to secure the next round of funding or attract the right acquiring firm. How we do business has fundamentally changed to where many company functions like legal, […]

The International Entrepreneur ? 5 False Assumptions That Can Hold You Back from Global Success

international assumptions, international business, international marketing

  I have been fortunate these past 10 years to mentor a promising international marketing professional. ?Quinn? recently went back to university to complete his international MBA. He just accepted a position in Tennessee where he will be building international channels from the ground up in B2B & B2C markets. It?s an exciting opportunity for […]

The International Entrepreneur- How to Engage the Right International Network Connectors

business networking, international trade, international entrepreneur,

International network connections can be the oil that lubricates the international business engine and allows the machine to move efficiently forward. The right overseas introduction at the right time can propel a company forward into a strategic relationship or a high-value client. Without those introductions, you feel like that high school student who never gets […]

The International Entrepreneur ? Turning Foreign Currency Risk into Profits

currency, international trade, international business

  A few months ago I was talking with the leaders of a small, innovative Canadian manufacturing firm. The company had grown from its successes in design, production, customer service and marketing? and now they were looking at how to proactively expand into their largest potential market: their neighbor to the south. When I researched […]

The International Entrepreneur – How to Manage Holidays Around the World

business, international, holiday

  The end of the year is approaching and now is an ideal time to reflect how you and your organization acknowledge important holidays celebrated by your international and domestic clients. In many parts of the world, the year?s passing is marked by its major national, cultural and religious holidays. Most of us have developed […]

The International Entrepreneur – Improving Agile International Project Management

agile global project management, international trade,

This week I caught up top global IT project manager, Sean Hull. Sean leads global teams on enterprise system implementations. His latest project involved a U.S.-American company implementing a customized system for an Australian customer that was developed by a South Korean team. I wanted to hear Sean?s insights about how agile management practices are […]

The International Entrepreneur ? 9 Ways to Improve Your International Presentations

international presentation, audience, international trade

Your big prospective international partner has agreed to let you present your company?s ideas on how to work together. Everyone goes through the formalities of introductions. Now it?s time for your presentation. But as you start to go through your standard presentation, the executives look increasingly disinterested. Some even look a bit agitated. You can […]

The International Entrepreneur ? 9 Signs You Need International Resource Backup

international trade, international entrepreneur,

The reality is this: No one knows everything there is to know about international trade. There are 180+ sovereign countries, 3,000+ languages, local regulations and business practices, and countless other details that affect doing business. We may not know it all, but we can strengthen our knowledge, positioning and outcomes by shoring up weaknesses in […]

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