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The International Entrepreneur – International Expansion: Organic or Acquisition?

You may be asking yourself if your approach to international expansion is the right one. Should you grow organically by the strength of expanded international sales? Or would the right company acquisition in the local market be a shortcut that provides instant market access? As with most questions in international business, the answer is:it depends. […]

The International Entrepreneur – Advertising and Other B2B Marketing Dinosaurs

Working with technology companies requires developing a strong marketing program that both integrates all marketing channels together and delivers a high value for the investment. But once in a while I still find remnants from a bygone marketing era that just won’t die a natural death. Here are a few dinosaurs that are worth cleaning […]

The International Entrepreneur – Chinese Business? Interview with Ding Zhengli and Tan Xiaoran

Today I have the privilege of interviewing Chinese business consultants, Ding Zhengli and Tan Xiaoran, who both studied in the United States and now add a cultural bridge to companies looking to expand business in China. Mr. Ding and Mr. Tan are a Principles of Global Progressive Solutions, a firm focused on global business strategy […]

The International Entrepreneur – Managing Growth in Marketing

I am fortunate to work with very talented B2B technology marketing professionals and this week’s article is dedicated to them. B2B technology marketers are a particularly dedicated group of professionals. They often work with underfunded marketing budgets. They rarely have enough trained staff. And they have to understand the nuances of highly complex products and […]

The International Entrepreneur – Best Practices for Entering American Business Markets

American businesses buy trillions of dollars’ worth of products and services every year. If your company is not American but is looking for a piece of that marketplace, what are the best ways to break in to the American market? Balancing Money vs. Time Ideally we would all have limitless capital resources. If that were […]

The International Entrepreneur – Saving Face in Business – International Style

In doing cross-cultural business, situations involving saving face frequently arise. In my experience, saving face means handling situations so that neither you nor your counterpart would feel embarrassed or ashamed by your words or actions. Saving face becomes particularly important in business cultures with strong indirect communication styles. This includes most of Asia and Africa. […]

The International Entrepreneur – Are Foreign Investors the Right Option for Tech Firm Growth?

This past week I developed an itinerary for a Chinese investor’s trip to the U.S. that will take place later this summer. “Helen” is someone I met five years ago in Beijing. She and her investment firm have been highly successful in China working with technology firms spinning off from Chinese state-run enterprises. Helen’s trip […]

The International Entrepreneur – Strategic Marketing in Latin America

Marketing Strategy in Latin America

As I write this article, I am flying over the Great Plains of North America. There is nothing like being at 35,000 feet/10,668 meters as a place to take the high-level view of marketing strategy. I was in Minneapolis speaking on Social Media in Latin American Markets at the U.S. Commercial Service’s Access to Western […]

The International Entrepreneur – Advice for Starting a Career in International Business

This year I accepted a position as adjunct faculty to teach International Operations from an Entrepreneurial Perspective at the University of Colorado Denver. It has been a rewarding experience especially because of the level of enthusiasm of the students and their career potential in international business and related fields. Like many graduating students this year […]

The International Entrepreneur – The Role of Corporate Social Responsibility in International Marketing – Part 2

In Part 1, we looked at how Cirque du Soleil balances global and local marketing. In particular, Cirque du Soleil has an outreach program called Cirque du Monde that serves several purposes in its efforts to be seen as a responsible global corporate citizen. Here is a video about Cirque du Monde: This leads to […]

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