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The International Entrepreneur – The Role of Corporate Social Responsibility in International Marketing – Part 1

  Recently I was lecturing an international operations class at the local university on global marketing. I was able to use an interesting case study video about the international performance company, Cirque du Soleil. Certainly one of the aspects of Cirque du Soleil’s international marketing success is their ability to walk a tight wire between […]

The International Entrepreneur – Breaking Through Assumptions in Chinese Negotiations (Part 2)

In Part 1, I wrote about cultural assumptions in China. In the second half of this series, I have advice for entrepreneurs starting negotiations with their first client or partner in the Chinese market. Prepare, Prepare, Prepare One of the biggest mistakes that a company can make in international negotiations is to skip preparations. Americans […]

The International Entrepreneur – Breaking Through Assumptions in Chinese Negotiations – Part 1

I will never forget my first trip to China five years ago. Everything that I thought I knew about China and its culture was completely wrong. I had always interpreted the Chinese expression “don’t be polite” to mean that the Chinese didn’t value politeness. On the contrary, the Chinese professionals and even random people on […]

The International Entrepreneur – Tips for Working with an In-Country Business Agent

Anyone can go to a country like Brazil and try to set up business operations and sales channels, but to truly make the most out of Brazilian business opportunities, it is best to hire the services of a “Despachante”. Despachante is a word derived from efficient in the Portuguese language, but it normally translates to […]

The International Entrepreneur – Tips for Avoiding Chinese Bribe Requests

The issue of Chinese corruption has been making headlines again lately. According to Transparency International, China is seen as a moderately corrupt country compared with the likes of places like Afganistan and Paraguay. But corruption is still an issue for Westerners wanting to enter the Chinese market. Steve Barru of China Business Hand recently wrote […]

The International Entrepreneur: Business Presentation Advice for Non-Native English Speakers from Nancy Vason (Part 1)

This month I am pleased to share advice on preparing and delivering business presentations as a non-native English speaker from Nancy Vason of Speechworks. Nancy coaches business leaders on how to connect with their audiences. She also teaches at Georgia Tech University where most of her students are non-native English speakers. For those of you […]

The International Entrepreneur – 5 Mistakes to Avoid in Your Tech Firm’s International Marketing Strategy

What an amazing time to be an innovative entrepreneur. Technology, globalization and entrepreneurship are all evolving rapidly, allowing for advancements that no one thought possible just a few years ago. My own professional area, international marketing, is barely recognizable from 2002 and much less from 1992. But even as your company jettisons into the future, […]

The International Entrepreneur – Technology Opportunities in Latin America (Part 2)

This is the second article in a series about the technology sector in Latin American markets. Last month, we looked at Brazil. This month, we explore Argentine technology markets. Argentina’s┬áBusiness Environment Argentina has a very mixed reputation as a periodically politically unstable nation, yet with great potential for economic growth when allowed to flourish by […]

The International Entrepreneur – Leveraging American Business Strengths in International Negotiations

Americans have been active in international business since before the United States was founded. As a people, there are several of our business cultural characteristics that we can leverage for better outcomes in international negotiations. Here are some traits to use to your advantage: Friendly and Open Most Americans doing business internationally use friendliness as […]

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