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The International Entrepreneur –Advertising and Other B2B Marketing Dinosaurs

Working with technology companies requires developing a strong marketing program that both integrates all marketing channels together and delivers a high value for the investment. But once in a while I still find remnants from a bygone marketing era that just won’t die a natural death. Here are a few dinosaurs that are worth cleaning […]

The International Entrepreneur – Cultural Tips from France: an Interview with Omar-Pierre Soubra

The International Entrepreneur – Cultural Tips from France: an Interview with Omar-Pierre SoubraThis week’s business cultural interview takes us to France! Omar-Pierre Soubra shares his insights on how to navigate parts of French culture. What do you see as unique cultural characteristics of France’s culture that are reflected in France’s business culture? I will sound […]