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The International Entrepreneur – Building Trust with Americans

This week’s article is about building (and destroying) trust with Americans. This is an important issue for anyone choosing to enter the American market. If you don’t understand how Americans use trust, it will likely sabotage your business dealings. Here’s what you need to know: Trust is Easily Given In world business, Americans often have […]

The International Entrepreneur: Blending Company Cultures in Foreign Subsidiaries

The International Entrepreneur: Blending Company Cultures in Foreign Subsidiaries. Last week a business executive from a green technology firm lamented to me that his company had been purchased by a Swiss firm six months ago.