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The International Entrepreneur – Trump and other Branding Issues in International Business

International Entrepreneur, Branding Issues in International Business

  I was waiting on the platform for the train from Bedford to London Heathrow. It was October 2004 and I struck up a conversation with a local businessman (staying true to my American stereotype of perpetual friendliness). After a few minutes, the gentleman asked me what was really on his mind… “What could Americans […]

The International Entrepreneur – How to Make American Business Contacts

For those business professionals wanting to expand into the American market, I offer the following advice for making and keeping American business contacts: Contact Americans Directly Unlike in many cultures were formal introductions must be made, Americans need no middle person. If there is a person you would like to meet, you can: Introduce yourself […]