This week’s article is about building (and destroying) trust with Americans. This is an important issue for anyone choosing to enter the American market. If you don’t understand how Americans use trust, it will likely sabotage your business dealings. Here’s what you need to know: Trust is Easily Given In world business, Americans often have […]
The International Entrepreneur – How to Make American Business Contacts
For those business professionals wanting to expand into the American market, I offer the following advice for making and keeping American business contacts: Contact Americans Directly Unlike in many cultures were formal introductions must be made, Americans need no middle person. If there is a person you would like to meet, you can: Introduce yourself […]