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The International Entrepreneur – Building Trust with Americans

This week’s article is about building (and destroying) trust with Americans. This is an important issue for anyone choosing to enter the American market. If you don’t understand how Americans use trust, it will likely sabotage your business dealings. Here’s what you need to know: Trust is Easily Given In world business, Americans often have […]

The International Entrepreneur – Best Practices for Entering American Business Markets

American businesses buy trillions of dollars’ worth of products and services every year. If your company is looking for a piece of that marketplace, what are the best ways to break in to the American market? This is a free article that you can request by writing “American Business Markets” in the Subject line of […]

The International Entrepreneur – How Marketing REALLY Works in America

The Energizer Bunny – One of the Most Famous American Brands With a title like that one, you might think that I will share tightly guarded American secrets. Actually, marketing your product or service in the United States is probably more similar to marketing in your home country than it is different. But here are […]

The International Entrepreneur – How to Make American Business Contacts

For those business professionals wanting to expand into the American market, I offer the following advice for making and keeping American business contacts: Contact Americans Directly Unlike in many cultures were formal introductions must be made, Americans need no middle person. If there is a person you would like to meet, you can: Introduce yourself […]