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The International Entrepreneur – The Promise and Pitfalls of International Digital Marketing

international digital marketing, global marketing, international entrepreeur

  Long gone are the days of fluffy feel-good marketing, where brand awareness was the focus and sales was normally the first company contact. I give the rise of Digital Marketing majority credit for this accountability revolution in our professional discipline. In 2004 I attended an American Marketing Association conference on Strategic Marketing in Chicago. […]

The International Entrepreneur – How To Hire International-Ready Employees

Hiring International, International Business, International Marketing

Emily sat at her desk and cringed as she opened the latest email from her Asian office general manager. She knew it would be about the latest online marketing campaign and that he wouldn’t be happy with the approach that headquarters was taking. Honestly, she just wished that her company would pass over these international […]