This week I wrapped up a 3-week project researching American IT companies that expanded into international markets. Normally my clients hire me to focus on markets outside the U.S., so it was interesting to study the industry I serve. Honestly, I thought I knew all about the American IT industry. I have spent the better […]
The American department leader stands up to give his opening remarks to the department’s new fiscal year. He confidently strides to the front of the room. His staff has been flown in from around the world to develop a sense of unity with the company headquarters and to energize the staff for the coming year’s […]
I’m always amazed with how many companies don’t think to plan their product design around future company growth that includes global markets. The cost is huge to retrofit product size, material requirements, packaging, etc. after your product has already been created. Here are some things to keep in mind: Tip #1 – Meet CE Marking […]
The International Entrepreneur: Think you know American values? I took a course last year on Cross-Cultural Management from Dr. Kang-Rae Cho at the University of Colorado Denver. It covered all the theories on cross-cultural studies from Hofstede, Trompenaars, Farmer-Richmond etc.