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The International Entrepreneur – Strategic Marketing in Latin America

Marketing Strategy in Latin America

As I write this article, I am flying over the Great Plains of North America. There is nothing like being at 35,000 feet/10,668 meters as a place to take the high-level view of marketing strategy. I was in Minneapolis speaking on “Social Media in Latin American Markets” at the U.S. Commercial Service’s Access to Western […]

The International Entrepreneur – Valuing Translation and Interpreters

As the Latin American technology markets heat up, the rest of the world is engaging and trying to make inroads into these potentially lucrative markets. Decreased communication and travel costs combined with lower trade barriers in recent years have make it infinitely more cost effective to enter markets like Brazil, Argentina, Chile, Colombia, Costa Rica, […]

The International Entrepreneur – Technology Opportunities in Latin America (Part 3)

This is the third article in a series about the technology sector in Latin American markets. Last month, we looked at Argentina. This month, we explore the technology markets of Chile and Colombia. CHILE If you track technology industries in world markets like I do, then Chile should be a country on your tracking list. […]

The International Entrepreneur – Technology Opportunities in Latin America (Part 2)

This is the second article in a series about the technology sector in Latin American markets. Last month, we looked at Brazil. This month, we explore Argentine technology markets.ARGENTINA Business EnvironmentArgentina has a very mixed reputation as a periodically politically unstable nation, yet with great potential for economic growth when allowed to flourish by its […]

The International Entrepreneur – Cultural Tips on Uruguay: Insights from Uruguayan & International Business Consultant, Gabriela Castro-Fontoura

The International Entrepreneur – Cultural Tips on Uruguay: Insights from Uruguayan & International Business Consultant, Gabriela Castro-Fontoura This week, I am featuring enterprising Uruguay. This is a country often overshadowed by its much larger neighboring countries: Brazil and Argentina. As entrepreneurs we are always looking for opportunities overlooked by larger competitors. Uruguay is a member of of free […]