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The International Entrepreneur – Strategic Marketing in Latin America

Marketing Strategy in Latin America

As I write this article, I am flying over the Great Plains of North America. There is nothing like being at 35,000 feet/10,668 meters as a place to take the high-level view of marketing strategy. I was in Minneapolis speaking on Social Media in Latin American Markets at the U.S. Commercial Service’s Access to Western […]

The International Entrepreneur – Technology Opportunities in Latin America (Part 2)

This is the second article in a series about the technology sector in Latin American markets. Last month, we looked at Brazil. This month, we explore Argentine technology markets. Argentina’s┬áBusiness Environment Argentina has a very mixed reputation as a periodically politically unstable nation, yet with great potential for economic growth when allowed to flourish by […]

The International Entrepreneur – Cultural Tips on Uruguay: Insights from Uruguayan & International Business Consultant, Gabriela Castro-Fontoura

This week, I am featuring enterprising Uruguay. This is a country often overshadowed by its much larger neighboring countries: Brazil and Argentina. As entrepreneurs, we are always looking for opportunities overlooked by larger competitors. Uruguay is a member of of free trade organization MERCOSUR and has a stable economy and government. This country may be […]