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The International Entrepreneur – On Global Product Marketing

International Entrepreneur - Global Product Marketing

Global Product Marketing is a rapidly evolving field, yet for many growing B2B technology companies a full-time product marketing manager is not yet justifiable full-time position. Still, it’s never too early to begin incorporating product marketing into any B2B company’s approach to product development, sales and marketing messaging, and competitive intelligence. This article focuses on […]

The International Entrepreneur – How to Create International B2B Buyer Personas

International Entrepreneur - How to create international B2B Buyer Personas

“We’re going to want to expand into some new international markets next year as part of our growth strategy. Will the marketing team be ready for that?” asks your company CEO. “Absolutely”, you quickly reply. As Chief Marketing Officer, you deserve part of the credit for your company’s successful revenue rise. You have built a […]

The International Entrepreneur – International Trade 2016 Twitter List!

International Trade Experts on Twitter 2016

It’s been 6+ years sharing and trading advice on international trade from those involved on the ground. We have held weekly conversation on #GlobalBizTalk. For 2016, here are my recommended Twitter Follows in the field of International Business: @Hoeferle – Christian Hoeferle is an international business consultant and cross-cultural expert. Currently based in Tennessee, he hails from […]

The International Entrepreneur – How to Manage International Ignorance in Business

Mexico City ready for international trade

“Marie” has been traveling frequently between clients in Tucson and nearby Phoenix, Arizona, USA. She works with mid-sized expanding technology companies and has for many years around the globe. But Marie confessed to me that lately she is struck by the lack of interest in and understanding of Mexican markets that sit just minutes or […]

The International Entrepreneur – Selecting the Right International Trade Shows

international, trade show, B2B marketing

I was talking recently with the Vice President of Marketing at one of these B2B technology Silicon-Valley-wanna-be companies. If you have spent time in any tech industries, I think you might know the type – lots of curious employee perks and silly team-building games, reinventing core business functions in some unique way that doesn’t conform […]

The International Entrepreneur – 5 False Assumptions That Can Hold You Back from Global Success

international assumptions, international business, international marketing

  I have been fortunate these past 10 years to mentor a promising international marketing professional. “Quinn” recently went back to university to complete his international MBA. He just accepted a position in Tennessee where he will be building international channels from the ground up in B2B & B2C markets. It’s an exciting opportunity for […]

The International Entrepreneur – Revitalizing Global B2B Social Media Strategy

Revitalizing Global B2B Social Media Strategy

  As many of you know, I recommend incorporating a social media program into almost any business-to-business international marketing plan. Social media allows your staff to directly engage with current customers and targeted prospective clients, as well as intervene in a negative product or service feedback. Platforms like Facebook and Twitter have a global reach […]

The International Entrepreneur – Interview with International Export Expert, Ed Marsh (Part 2)

Ed Marsh, International Entrepreneur, International Business

Two weeks ago I posted Part 1 of my interview with international B2B sales and marketing expert, Ed Marsh. Today I share the rest of Ed’s insightful answers. Q3: What’s the biggest mistake you see companies making in their online marketing for global markets? A3:  Most US companies make the same fundamental mistake globally that […]

The International Entrepreneur – Getting Started with Internationalizing Your Website

Website Internationalization, Mistranslated Signs

Taking your company international is often a business milestone. To do it right, it takes research and planning. It often is a long-term growth accelerator. But skip the planning; you could be either wasting resources or worse – damaging your company’s brands and bottom line. As part of international, it’s time to plan out your […]