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The International Entrepreneur – The Globalization of American High Tech

international trade, information technology, globalization, international entrepreneur

This week I wrapped up a 3-week project researching American IT companies that expanded into international markets. Normally my clients hire me to focus on markets outside the U.S., so it was interesting to study the industry I serve. Honestly, I thought I knew all about the American IT industry. I have spent the better part […]

The International Entrepreneur – Balancing Internal and External Global Marketing Resources

marketing resources, global marketing, international entrepreneur

Susan rubbed her forehead trying to push back the headache that was forming. She was the Chief Marketing Officer for a Boston-based globally-expanding software company. Susan had always been praised for her ability to hire and manage outside marketing specialists and deliver excellent marketing metrics. But now she needed resources like German social media experts […]

The International Entrepreneur – Interview with International Export Expert, Ed Marsh (Part 1)

Ed Marsh, International Entrepreneur, International Business

This week I have the pleasure of interviewing one of the top independent experts in the international business consulting field, Ed Marsh from Boston. If you need expertise particularly in B2B manufacturing markets, Ed is a tremendous resource. His articles are an excellent read too. Here are Ed’s answers to my questions: Q1: What are some of the […]