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The International Entrepreneur – 7 Warning Signs of an Undersized Marketing Department

Warning Signs of an Undersized Marketing Department

  Marketing has earned a “money-wasting” reputation over the years from many a Gatsby-like marketing leader. But sometimes the pendulum swings too far towards austerity too. There can be a high risk of missed market opportunities or that the current team just can’t “balance” it all. Here are a few examples from my experiences:   Marketing […]

The International Entrepreneur – Choosing the Right Size for your Global Marketing Team

optimize global marketing team

  Leading a company’s marketing team is truly a balancing act. It often feels like we walk a tightrope between budgets and expectations, producing real-time results and planning for the future, building the right structure for today and for a year down the road. What’s more other department leaders may not even understand marketing basics, […]

The International Entrepreneur – How to Respond to International Business Opportunities Outside Current Markets

Business Opportunities in New Countries

  Michelle looked up from her computer monitors and directly at her business partner, Brian. “Japan? Do we even know anyone in Japan? How did they find out about our company?”, asked Michelle. Only 9 months ago, Michelle and Brian had launched their software startup. Things were going better than they ever dreamed it would. […]

The International Entrepreneur – 5 Smart Ideas for Protecting IP in International Markets

IP, intellectual property, international, business, global

  How important is your intellectual property – your company and brand names, creative outputs, inventions and trade secrets? Most company leaders consider these aspects to be the most critical for long-term success. I have also heard many business leaders shy away from international expansion because of IP theft fears. To be clear – any […]