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The International Entrepreneur – How to Create International B2B Buyer Personas

International Entrepreneur - How to create international B2B Buyer Personas

?We?re going to want to expand into some new international markets next year as part of our growth strategy. Will the marketing team be ready for that?? asks your company CEO. ?Absolutely?, you quickly reply. As Chief Marketing Officer, you deserve part of the credit for your company?s successful revenue rise. You have built a […]

The International Entrepreneur ? 5 International Strategy Traps to Avoid

Wrong Way, nternational Strategy , International Entrepreneur, International

As an International Business Consultant, part of my job is to detect patterns and trends. Is a foreign market going to expand or contract? Can we go viral with a referral marketing program? What are the buyer personas in a new market? But there are more than a few patterns between unsuccessful international expansions. Some […]