In Part 1, we looked at how Cirque du Soleil balances global and local marketing. In particular, Cirque du Soleil has an outreach program called Cirque du Monde that serves several purposes in its efforts to be seen as a responsible global corporate citizen. Here is a video about Cirque du Monde: This leads to […]
The International Entrepreneur – The Role of Corporate Social Responsibility in International Marketing – Part 2
By BeckyPark in March 28th 2013 Comments Off on The International Entrepreneur – The Role of Corporate Social Responsibility in International Marketing – Part 2
Filed Under Global Marketing Tags: accounting practices, Central American countries, Cirque du Monde, Cirque du Soleil, Corporate Social Responsiblity, employment, European countries, glass, global and local marketing, healthcare, international business, international marketing, international markets, international product, recycle, The International Entrepreneur
Filed Under Global Marketing Tags: accounting practices, Central American countries, Cirque du Monde, Cirque du Soleil, Corporate Social Responsiblity, employment, European countries, glass, global and local marketing, healthcare, international business, international marketing, international markets, international product, recycle, The International Entrepreneur
The International Entrepreneur – The Role of Corporate Social Responsibility in International Marketing – Part 1
By BeckyPark in March 22nd 2013 1 Comment »
Filed Under Global Marketing, International Business Tags: branding, Cirque du Monde, Cirque du Soleil, company vision, cultures, global marketing, international business, international marketing, international operations, Role of Corporate Social Responsibility, The International Entrepreneur
Filed Under Global Marketing, International Business Tags: branding, Cirque du Monde, Cirque du Soleil, company vision, cultures, global marketing, international business, international marketing, international operations, Role of Corporate Social Responsibility, The International Entrepreneur
Recently I was lecturing an international operations class at the local university on global marketing. I was able to use an interesting case study video about the international performance company, Cirque du Soleil. Certainly one of the aspects of Cirque du Soleil’s international marketing success is their ability to walk a tight wire between […]
Search International Business Articles