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The International Entrepreneur – The Role of Corporate Social Responsibility in International Marketing – Part 2

In Part 1, we looked at how Cirque du Soleil balances global and local marketing. In particular, Cirque du Soleil has an outreach program called Cirque du Monde that serves several purposes in its efforts to be seen as a responsible global corporate citizen. Here is a video about Cirque du Monde: This leads to […]

The International Entrepreneur – The Role of Corporate Social Responsibility in International Marketing – Part 1

  Recently I was lecturing an international operations class at the local university on global marketing. I was able to use an interesting case study video about the international performance company, Cirque du Soleil. Certainly one of the aspects of Cirque du Soleil’s international marketing success is their ability to walk a tight wire between […]