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The International Entrepreneur – How to Create International B2B Buyer Personas

International Entrepreneur - How to create international B2B Buyer Personas

?We?re going to want to expand into some new international markets next year as part of our growth strategy. Will the marketing team be ready for that?? asks your company CEO. ?Absolutely?, you quickly reply. As Chief Marketing Officer, you deserve part of the credit for your company?s successful revenue rise. You have built a […]

The International Entrepreneur – Structuring Your Website for International Markets

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  In today’s business world, a website is your company’s front door. And with few exceptions, effective search engine optimization (SEO) and a well-branded experience are the difference between long-term success and bankruptcy. Managing the transition of a website into international markets can be crucial. Most companies initially set up their websites in one of […]

The International Entrepreneur ? Exit Strategies for International Ventures

As your?fiscal quarter or year is coming to a close,?it’s a particularly good?time to evaluate the effectiveness of your company?s various international business ventures. Many companies from countries with short-term business decision cycles (US, Australia, etc.) may be tempted to exit markets that are yielding lower than expected returns on investment. Here are several options […]