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The International Entrepreneur – How to Create International B2B Buyer Personas

International Entrepreneur - How to create international B2B Buyer Personas

“We’re going to want to expand into some new international markets next year as part of our growth strategy. Will the marketing team be ready for that?” asks your company CEO. “Absolutely”, you quickly reply. As Chief Marketing Officer, you deserve part of the credit for your company’s successful revenue rise. You have built a […]

The International Entrepreneur – How to Help HQ Staff Become More Globally-Focused

HR, global, international business, international entrepreneur

As I walked around the tech company’s office over the weeks I spent on site, I heard quiet complaints about international leads and clients from some of the client-facing staff. “That accent was so thick that I couldn’t understand her.” “They don’t know how to follow a normal buying process.” “I really don’t like dealing with people from […]

The International Entrepreneur: Practical Advice for Cross Cultural Teams

International Team, International Business, International Entrepreneur, Marketing

The International Entrepreneur: Practical Advice for Cross Cultural Teams

A good friend of mine was recently hired into a sustainability marketing position at a U.S. company. “Sally” is an intrapreneur (someone who brings entrepreneurial innovation and passion into a larger organization). She recently invited me out to lunch to talk about the cross-cultural team questions that have come up on the job.