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The International Entrepreneur – How to Respond to International Business Opportunities Outside Current Markets

Business Opportunities in New Countries

  Michelle looked up from her computer monitors and directly at her business partner, Brian. “Japan? Do we even know anyone in Japan? How did they find out about our company?”, asked Michelle. Only 9 months ago, Michelle and Brian had launched their software startup. Things were going better than they ever dreamed it would. […]

The International Entrepreneur – Tips for Being an International Distributor

Tips for Being an International Distributor

A Kenyan distributor recently wrote to me asking for advice to build an in-country distributor business. He was interested in representing more products in the Kenyan market and wanted to find the right suppliers for his business. That is a great topic especially given both the opportunities associated with reselling globally-branded products and the risks […]

The International Entrepreneur – Best Practices for Entering American Business Markets

American businesses buy trillions of dollars’ worth of products and services every year. If your company is not American but is looking for a piece of that marketplace, what are the best ways to break in to the American market? Balancing Money vs. Time Ideally we would all have limitless capital resources. If that were […]

The International Entrepreneur – Strategic Marketing in Latin America

Marketing Strategy in Latin America

As I write this article, I am flying over the Great Plains of North America. There is nothing like being at 35,000 feet/10,668 meters as a place to take the high-level view of marketing strategy. I was in Minneapolis speaking on “Social Media in Latin American Markets” at the U.S. Commercial Service’s Access to Western […]

The International Entrepreneur – Growing Global Markets in Healthcare-Related Industries

This is a great time to be a company serving the healthcare industry. That might seem ironic for Americans and Europeans given current and pending healthcare market slowdowns. My rosy assessment comes from global markets. According to a recent international health insurance industry survey, all healthcare markets are expected to see gross double-digit growth this […]

The International Entrepreneur – How Marketing REALLY Works in America

The Energizer Bunny – One of the Most Famous American Brands With a title like that one, you might think that I will share tightly guarded American secrets. Actually, marketing your product or service in the United States is probably more similar to marketing in your home country than it is different. But here are […]

The International Entrepreneur – Overseas Distributors: Strategic Partners or Big Mistake?

The International Entrepreneur – Overseas Distributors: Strategic Partners or Big Mistake? Many young internationalizing companies ask: should we use local distributors in overseas markets or enter markets directly? As with most questions in international business, the answer is… it depends. Here are some guidelines to making this key strategic decision. Knowing the Local Market One […]

The International Entrepreneur: CFO’s Role in International Business

The International Entrepreneur: CFO’s Role in International Business. I have recently heard a group of CFOs