It’s been 6+ years sharing and trading advice on international trade from those involved on the ground.?We have held weekly conversation on #GlobalBizTalk. For 2016, here are my recommended Twitter Follows in the field of International Business: @Hoeferle – Christian Hoeferle is an international business consultant and cross-cultural expert. Currently based?in Tennessee, he hails from […]
Long gone are the days of fluffy feel-good marketing, where brand awareness was the focus and sales was normally the first company contact. I give the rise of Digital Marketing majority credit for this accountability revolution in our professional discipline. In 2004 I attended an American Marketing Association conference on Strategic Marketing in Chicago. […]
Here are some of the best international business-focused blogs I?ve read this year: Beyond Brazil Blog from Sunny Sky Solutions ? editor & author: Gabriela Castro-Fontuora. Gaby has moved back from the north of England to her native Uruguay. She writes about all kinds of international trade and practice advice for doing business in Latin […]
Two weeks ago I posted Part 1 of my interview with international B2B sales and marketing expert, Ed Marsh. Today I share the rest of Ed’s insightful answers. Q3: What’s the biggest mistake you see companies making in their online marketing for global markets? A3: ?Most US companies make the same fundamental mistake globally that […]
This week I have the pleasure?of interviewing one of the top independent experts in the international business consulting field, Ed Marsh?from Boston. If you need expertise particularly in B2B manufacturing markets, Ed is a tremendous resource. His articles are an excellent read too. Here are?Ed’s answers to my questions: Q1: What are some of the […]