It’s been 6+ years sharing and trading advice on international trade from those involved on the ground. We have held weekly conversation on #GlobalBizTalk. For 2016, here are my recommended Twitter Follows in the field of International Business: @Hoeferle – Christian Hoeferle is an international business consultant and cross-cultural expert. Currently based in Tennessee, he hails from […]
Long gone are the days of fluffy feel-good marketing, where brand awareness was the focus and sales was normally the first company contact. I give the rise of Digital Marketing majority credit for this accountability revolution in our professional discipline. In 2004 I attended an American Marketing Association conference on Strategic Marketing in Chicago. […]
Here are some of the best international business-focused blogs I’ve read this year: Beyond Brazil Blog from Sunny Sky Solutions – editor & author: Gabriela Castro-Fontuora. Gaby has moved back from the north of England to her native Uruguay. She writes about all kinds of international trade and practice advice for doing business in Latin […]
Two weeks ago I posted Part 1 of my interview with international B2B sales and marketing expert, Ed Marsh. Today I share the rest of Ed’s insightful answers. Q3: What’s the biggest mistake you see companies making in their online marketing for global markets? A3: Most US companies make the same fundamental mistake globally that […]
This week I have the pleasure of interviewing one of the top independent experts in the international business consulting field, Ed Marsh from Boston. If you need expertise particularly in B2B manufacturing markets, Ed is a tremendous resource. His articles are an excellent read too. Here are Ed’s answers to my questions: Q1: What are some of the […]
One of the biggest mistakes that a company can make in international negotiations is to skip preparations bit.ly/2CHyRxN
So true, Christian twitter.com/Hoeferle/statu…
Here's advice for entrepreneurs starting negotiations with their first client or partner in the Chinese market. bit.ly/2CHyRxN
The @intlentreprenr – Breaking Through Assumptions in Chinese Negotiations (Part 2) bit.ly/2CHyRxN
Tune in to my next article (Part 2) where I will give more advice about negotiating with the Chinese. bit.ly/2CJJwbd