This week I wrapped up a 3-week project researching American IT companies that expanded into international markets. Normally my clients hire me to focus on markets outside the U.S., so it was interesting to study the industry I serve. Honestly, I thought I knew all about the American IT industry. I have spent the better […]
This week I am focusing on globalization at a national level. To be honest, I am concerned about my country’s sustained ability to globally compete. That probably sounds a bit drastic given that I live in the United States and we have the largest economy of the world. The U.S. is home to top universities […]
The International Entrepreneur – 5 Mistakes to Avoid in Your Tech Firm’s International Marketing Strategy
What an amazing time to be an innovative entrepreneur. Technology, globalization and entrepreneurship are all evolving rapidly, allowing for advancements that no one thought possible just a few years ago. My own professional area, international marketing, is barely recognizable from 2002 and much less from 1992. But even as your company jettisons into the future, […]
The International Entrepreneur ? Entrepreneurship as a Career Choice around the World The passing of American entrepreneur, Steve Jobs got me thinking about entrepreneurship as a career around the world. What are the perceived opportunities versus perceived capabilities? Do different cultures view entrepreneurship as a good career choice? What percentage of the population has intentions […]
The International Entrepreneur: Blending Company Cultures in Foreign Subsidiaries. Last week a business executive from a green technology firm lamented to me that his company had been purchased by a Swiss firm six months ago.