Leading a company’s marketing team is truly a balancing act. It often feels like we walk a tightrope between budgets and expectations, producing real-time results and planning for the future, building the right structure for today and for a year down the road. What’s more other department leaders may not even understand marketing basics, […]
Recently I spoke with an American friend, Susan who survived the layoff rounds at her company to find herself now reporting to a manager in India. She is the first US-based person in her multinational company to report to an India-based boss and the experience has been a mix of positive and negative. On the […]
The International Entrepreneur: Blending Company Cultures in Foreign Subsidiaries. Last week a business executive from a green technology firm lamented to me that his company had been purchased by a Swiss firm six months ago.