Leading a company’s marketing team is truly a balancing act. It often feels like we walk a tightrope between budgets and expectations, producing real-time results and planning for the future, building the right structure for today and for a year down the road. What’s more other department leaders may not even understand marketing basics, […]
Filed Under Global Marketing, new posts of the month, Strategic Marketing Tags: Brand, budgets, CMO, competition, competitive environment, expectations, Global Marketing Team, growth rate, hiring plan, industry, international business, International Entrepreneur, marketing investment, marketing leader, marketing leadership, marketing staff turnover, marketing team, messaging, optimize global marketing, private equity, real-time results, retained earnings, revenue, sales, sales team, strategy marketing, talents, value proposition
Filed Under American Market Entry, Cross Cultural Management, International Human Resources Tags: Achievement, American, American optimism, courtesy, cultures, Employee, English, Entrepreneurs, expectations, helpful tips, India, India-based boss, insights, international business, manager, multinational company, poor performance, Respect, Status, team, The International Entrepreneur, world
Recently I spoke with an American friend, Susan who survived the layoff rounds at her company to find herself now reporting to a manager in India. She is the first US-based person in her multinational company to report to an India-based boss and the experience has been a mix of positive and negative. On the […]
Filed Under Culture Competence, International Management Tags: American, American business culture, American subsidiary, Americans, arbitrage, business executive, China, clashing business cultures, commonly shared values, company cultures, competitive industry, cross-border, decision-making process, Denver-based company, entrepreneurship, expectations, experiences, fast-paced, great recruiting tool, green technology, low employee turnover rate, mergers and acquisitions, opportunities, pro-risk taking, product performance, professional failure, risk taking, Swiss, Swiss parent company, The International Entrepreneur, U.S.
The International Entrepreneur: Blending Company Cultures in Foreign Subsidiaries. Last week a business executive from a green technology firm lamented to me that his company had been purchased by a Swiss firm six months ago.
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