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The International Entrepreneur – Why Globalization Needs to Survive and Thrive

International Entrepreneur - Why Globalization

This is the year when Globalization Backlash is reaching a fevered pitch. It?s been building for decades as whole groups of workers are excluded from the windfall profits of trade. As a Midwestern girl, I have seen my region of the United States come to known as the ?Rust Belt? for all of the abandoned […]

The International Entrepreneur – What?s Missing Globally in the ?Connection Economy?

International Entrepreneur Global Connection Economy

A few years ago, Seth Godin famously introduced the ?Connection Economy? into our lexicon to describe how connecting people, companies and resources was a source of increasing value creation in our world. Since you?re reading this article, that means that you are part of this global technology revolution and probably interact with it frequently. Here […]

The International Entrepreneur ? International Business Lessons from Mark Zuckerberg

Mark Zuckerberg, India, International Trade,

Like most professionals in technology fields, I?m a bit fascinated by Mark Zuckerberg. Really, who could have predicted the meteoric rise of Facebook twelve years ago when it was just started? He?s not one to build the same wisdom-drenched following like Richard Branson or Guy Kawasaki.?But the day he put his newly acquired Mandarin Chinese […]

The International Entrepreneur ? The Promise and Pitfalls of International Digital Marketing

international digital marketing, global marketing, international entrepreeur

  Long gone are the days of fluffy feel-good marketing, where brand awareness was the focus and sales was normally the first company contact. I give the rise of Digital Marketing majority credit for this accountability revolution in our professional discipline. In 2004 I attended an American Marketing Association conference on Strategic Marketing in Chicago. […]