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The International Entrepreneur – How to Help HQ Staff Become More Globally-Focused

HR, global, international business, international entrepreneur

As I walked around the tech company’s office over the weeks I spent on site, I heard quiet complaints about international leads and clients from some of the client-facing staff. “That accent was so thick that I couldn’t understand her.” “They don’t know how to follow a normal buying process.” “I really don’t like dealing with people from […]

The International Entrepreneur – Balancing Internal and External Global Marketing Resources

marketing resources, global marketing, international entrepreneur

Susan rubbed her forehead trying to push back the headache that was forming. She was the Chief Marketing Officer for a Boston-based globally-expanding software company. Susan had always been praised for her ability to hire and manage outside marketing specialists and deliver excellent marketing metrics. But now she needed resources like German social media experts […]

The International Entrepreneur – Damage Control for a Cross-Cultural Team Disaster

cross-cultural team disaster, international business

Susan let out a deep, anguished sigh as he looked at the competitive intelligence report generated by her global intelligence-gathering team. It wasn’t what she was expecting to read and certainly not what an International Marketing VP would want to pass on to the company CEO and the Board of Directors. Instead, it read like […]