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The International Entrepreneur – On Global Product Marketing

International Entrepreneur - Global Product Marketing

Global Product Marketing is a rapidly evolving field, yet for many growing B2B technology companies a full-time product marketing manager is not yet justifiable full-time position. Still, it?s never too early to begin incorporating product marketing into any B2B company?s approach to product development, sales and marketing messaging, and competitive intelligence. This article focuses on […]

The International Entrepreneur – 7 Warning Signs of an Undersized Marketing Department

Warning Signs of an Undersized Marketing Department

  Marketing has earned a “money-wasting” reputation over the years from many a Gatsby-like marketing leader.?But sometimes the pendulum swings too far towards austerity too. There can be a high risk of missed market opportunities or that the current team just can’t “balance” it all. Here are a few examples from my experiences:   Marketing […]

The International Entrepreneur – Improving Employee Engagement in Your Global Workforce

Improving Employee Engagement in your Global Workforce

I knew from the way that Pedro in the Mexico City office the phone that something had turned for the worst. Pedro?s voice sounded low and muttled – preoccupied and low energy compared with our recent interactions. Pedro and his colleagues had recently been missing key details in our shared projects. They just seemed? well? […]

The International Entrepreneur – Is your company still an Accidental Exporter?

Accidental exporter, international entrepreneur

Joe rolled his chair over to company founder, Mary?s desk with a quizzical wrinkle in his brow? ?Can we sell our security product to someone in Romania? We just got an email basically ordering 50 software licenses from somewhere called Timisoara?, said Joe as Mary looked up from her multiple computer monitors. Mary was just […]

The International Entrepreneur – How to accelerate global expansion

accelerate global expansion, international entrepreneur, international business

It?s ironic. Anyone who has spent time and energy expanding their company into international markets can tell you that the process is anything but fast. Global expansions are notoriously slow, especially when compared to what American and Canadian companies are used to as their domestic time to establish a new business. Registering a new business […]

The International Entrepreneur ? The Growing War for Global Talent

global talent, global HR, international trade

I see it expanding every day? Engineering teams sent to implement a project on the other side of the world. A medical student from a developing country applying for residency after graduation to ensure a higher quality of life for herself and her family. A multinational company offering a rising star employee the chance for […]

The International Entrepreneur – Interview with International Export Expert, Ed Marsh (Part 2)

Ed Marsh, International Entrepreneur, International Business

Two weeks ago I posted Part 1 of my interview with international B2B sales and marketing expert, Ed Marsh. Today I share the rest of Ed’s insightful answers. Q3: What’s the biggest mistake you see companies making in their online marketing for global markets? A3: ?Most US companies make the same fundamental mistake globally that […]

The International Entrepreneur – Interview with International Export Expert, Ed Marsh (Part 1)

Ed Marsh, International Entrepreneur, International Business

This week I have the pleasure?of interviewing one of the top independent experts in the international business consulting field, Ed Marsh?from Boston. If you need expertise particularly in B2B manufacturing markets, Ed is a tremendous resource. His articles are an excellent read too. Here are?Ed’s answers to my questions: Q1: What are some of the […]

Upcoming Webcast: Upgrade Your IP Protection Strategy for Global Markets

FITT, international, IP, webcast, Becky DeStigter, Bryan Walker

On Thursday, March 12th 2:00-3:00pm ESTI will be leading a webcast for technology companies about the #1 issue I find from tech companies who avoid some or all international markets: protecting their intellectual property. I will be joined by Bryan Walker, JD, a Patent Attorney with MacDonald Illig Attorneys. The webcast is sponsored by top […]