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The International Entrepreneur – On Global Product Marketing

International Entrepreneur - Global Product Marketing

Global Product Marketing is a rapidly evolving field, yet for many growing B2B technology companies a full-time product marketing manager is not yet a justifiable full-time position. Still, it’s never too early to begin incorporating product marketing into any B2B company’s approach to product development, sales and marketing messaging, and competitive intelligence. This article focuses […]

The International Entrepreneur – 7 Warning Signs of an Undersized Marketing Department

Warning Signs of an Undersized Marketing Department

  Marketing has earned a “money-wasting” reputation over the years from many a Gatsby-like marketing leader. But sometimes the pendulum swings too far towards austerity too. There can be a high risk of missed market opportunities when the current team just can’t “balance” it all. Here are a few examples from my experiences:   Marketing […]

The International Entrepreneur – Improving Employee Engagement in Your Global Workforce

Improving Employee Engagement in your Global Workforce

I knew from the way that Pedro in the Mexico City office answered the phone that something had turned for the worst. Pedro’s voice sounded low and muffled – preoccupied and low energy compared with our recent interactions. Pedro and his colleagues had recently been missing key details in our shared projects. They just seemed […]

The International Entrepreneur – Is your company still an Accidental Exporter?

Accidental exporter, international entrepreneur

Joe rolled his chair over to company founder, Mary’s desk with a quizzical wrinkle in his brow. “Can we sell our security product to someone in Romania? We just got an email basically ordering 50 software licenses from somewhere called Timisoara?”¬† said Joe as Mary looked up from her multiple computer monitors. Mary was just […]

The International Entrepreneur – How to accelerate global expansion

accelerate global expansion, international entrepreneur, international business

It’s ironic. Anyone who has spent time and energy expanding their company into international markets can tell you that the process is anything but fast. Global expansions are notoriously slow, especially when compared to what American and Canadian companies are used to as their domestic time to establish a new business. Registering a new business […]

The International Entrepreneur- The Growing War for Global Talent

global talent, global HR, international trade

I see it expanding every day Engineering teams sent to implement a project on the other side of the world. A medical student from a developing country applying for residency after graduation to ensure a higher quality of life for herself and her family. A multinational company offering a rising star employee the chance for […]

The International Entrepreneur – Interview with International Export Expert, Ed Marsh (Part 2)

Ed Marsh, International Entrepreneur, International Business

Two weeks ago I posted Part 1 of my interview with international B2B sales and marketing expert, Ed Marsh. Today I share the rest of Ed’s insightful answers. Q3: What’s the biggest mistake you see companies making in their online marketing for global markets? A3: Most US companies make the same fundamental mistake globally that […]

The International Entrepreneur – Interview with International Export Expert, Ed Marsh (Part 1)

Ed Marsh, International Entrepreneur, International Business

This week I have the pleasure of interviewing one of the top independent experts in the international business consulting field, Ed Marsh,¬†from Boston. If you need expertise particularly in B2B manufacturing markets, Ed is a tremendous resource. His articles are an excellent read too. Here are Ed’s answers to my questions: Q1: What are some […]

The International Entrepreneur – How International Expansion Affects the Rest of the Company

How International Expansion Affects the Rest of the Company

Expanding your company internationally represents both great rewards and risks. Going global can exponentially grow well past the limitations of your domestic market. But one of the greatest challenges to success can lie within the company’s structure and staff. This article is focused on how an international expansion affects the rest of the company and […]