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The International Entrepreneur – On Global Product Marketing

International Entrepreneur - Global Product Marketing

Global Product Marketing is a rapidly evolving field, yet for many growing B2B technology companies a full-time product marketing manager is not yet justifiable full-time position. Still, it’s never too early to begin incorporating product marketing into any B2B company’s approach to product development, sales and marketing messaging, and competitive intelligence. This article focuses on […]

The International Entrepreneur – Maximizing the Potential of a Global Strategic Partnership

Global Strategic Partnership

  I glanced up from the conference phone positioned in the middle of the table to catch the expression of quiet resignation in Hector, my client’s new Strategic Partnership Director. Hector’s Sales VP was talking on speaker phone to a potential strategic partner’s sales and partnership team. I realized in that moment that Hector knew […]

The International Entrepreneur – 5 Tips to Motivate Global Telecommuting Workers

International Entrepreneur - Tips to Motivate Global Telecommuting Workers

  Sam checked the time on his phone – 5:00am. As he sipped his coffee, Sam prepared for his phone call with Chloe in Ireland, his EMEA Regional Director. Since his software company had expanded globally last year, Sam was needing to manage new employees in new markets. Sam’s problem was that he never felt […]

The International Entrepreneur – What’s Missing Globally in the “Connection Economy”

International Entrepreneur Global Connection Economy

A few years ago, Seth Godin famously introduced the “Connection Economy” into our lexicon to describe how connecting people, companies and resources was a source of increasing value creation in our world. Since you’re reading this article, that means that you are part of this global technology revolution and probably interact with it frequently. Here […]

The International Entrepreneur Interviewed – How to Become an International Entrepreneur w/ Becky DeStigter

Becky DeStigter interview podcast by Verbaccino

Readers, This week I want to share a great interview and conversation I had with Kathrin Bussmann, host of The Worldly Marketer Podcast Series. For those of you who don’t know Kathrin yet, she is the Founder of Verbaccino and the Creator of International & Global Marketing Strategies for the Digital Age. Kathrin asked me a […]

The International Entrepreneur – Improving Employee Engagement in Your Global Workforce

Improving Employee Engagement in your Global Workforce

I knew from the way that Pedro in the Mexico City office the phone that something had turned for the worst. Pedro’s voice sounded low and muttled – preoccupied and low energy compared with our recent interactions. Pedro and his colleagues had recently been missing key details in our shared projects. They just seemed… well… […]

The International Entrepreneur – Revitalizing Global B2B Social Media Strategy

Revitalizing Global B2B Social Media Strategy

  As many of you know, I recommend incorporating a social media program into almost any business-to-business international marketing plan. Social media allows your staff to directly engage with current customers and targeted prospective clients, as well as intervene in a negative product or service feedback. Platforms like Facebook and Twitter have a global reach […]

The International Entrepreneur – Damage Control for a Cross-Cultural Team Disaster

cross-cultural team disaster, international business

Susan let out a deep, anguished sigh as he looked at the competitive intelligence report generated by her global intelligence-gathering team. It wasn’t what she was expecting to read and certainly not what an International Marketing VP would want to pass on to the company CEO and the Board of Directors. Instead, it read like […]