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The International Entrepreneur – Interview with International Business Development Leader, Matthias Leitzmann

Matthias Leitzmann, International Business Development

This week I caught up with Matthias Leitzmann, Director of International Business Development at VXi Corporation, a manufacturer of noise cancelling wireless and unified communication headsets. Matthias is a leader on the front lines of the ever-shifting landscape of international business. He is also a regular contributor to the weekly #GlobalBizTalk Twitter group.   Matthias, […]

The International Entrepreneur – Choosing the Right Size for your Global Marketing Team

optimize global marketing team

  Leading a company’s marketing team is truly a balancing act. It often feels like we walk a tightrope between budgets and expectations, producing real-time results and planning for the future, building the right structure for today and for a year down the road. What’s more, other department leaders may not even understand marketing basics, […]

The International Entrepreneur – Trump and other Branding Issues in International Business

International Entrepreneur, Branding Issues in International Business

  I was waiting on the platform for the train from Bedford to London Heathrow. It was October 2004 and I struck up a conversation with a local businessman (staying true to my American stereotype of perpetual friendliness). After a few minutes, the gentleman asked me what was really on his mind. What could Americans […]

The International Entrepreneur- The Promise and Pitfalls of International Digital Marketing

international digital marketing, global marketing, international entrepreeur

  Long gone are the days of fluffy feel-good marketing, where brand awareness was the focus and sales was normally the first company contact. I give the rise of Digital Marketing majority credit for this accountability revolution in our professional discipline. In 2004, I attended an American Marketing Association conference on Strategic Marketing in Chicago. […]

The International Entrepreneur – 5 False Assumptions That Can Hold You Back from Global Success

international assumptions, international business, international marketing

  I have been fortunate these past 10 years to mentor a promising international marketing professional. “Quinn” recently went back to university to complete his international MBA. He just accepted a position in Tennessee where he will be building international channels from the ground up in B2B & B2C markets. It’s an exciting opportunity for […]

The International Entrepreneur- How to Engage the Right International Network Connectors

business networking, international trade, international entrepreneur,

International network connections can be the oil that lubricates the international business engine and allows the machine to move efficiently forward. The right overseas introduction at the right time can propel a company forward into a strategic relationship or a high-value client. Without those introductions, you feel like that high school student who never gets […]

The International Entrepreneur – When Is English Just Not Enough?

International Entrepreneur, international business, marketing, technology

There’s an international travel blogger I know who makes his living by paid presentations to tourism boards around the world and reviewing cruise ships, resorts and other travel services. Not a bad life for an ex-tech entrepreneur! But one thing I always find interesting is that middle-aged Midwestern friend never learned to speak another language […]

The International Entrepreneur- An Interview with Global Talent & Leadership Expert, Joanne Flynn

Joanne, Flynn, Phoenix, Strategic Performance

Today I have the honor of interviewing Joanne Flynn of Phoenix Strategic Performance. Joanne is a thought leader in the areas of strategic organizational alignment, organizational agility, business resilience, human capital gap analysis, leadership challenges for the new workplace and change management. Here is what Joanne had to share: Q1: What are the biggest mistakes […]

The International Entrepreneur – An Interview with Christian Spaltenstein of AFEX

Christian Spaltenstein, International Business, International Entrepreneur

This week I am pleased to share an interview of Christian Spaltenstein, General Manager-Americas from AFEX. Foreign exchange and risk management are strategic factors in doing international business. As an expert in these areas, Christian had much to share. Christian, based on what you’ve seen what are some of the biggest misconceptions that companies have […]

The International Entrepreneur – Saving Face in Business – International Style

In doing cross-cultural business, situations involving saving face frequently arise. In my experience, saving face means handling situations so that neither you nor your counterpart would feel embarrassed or ashamed by your words or actions. Saving face becomes particularly important in business cultures with strong indirect communication styles. This includes most of Asia and Africa. […]