logo

The International Entrepreneur – The Role of Corporate Social Responsibility in International Marketing – Part 2

In Part 1, we looked at how Cirque du Soleil balances global and local marketing. In particular, Cirque du Soleil has an outreach program called Cirque du Monde that serves several purposes in its efforts to be seen as a responsible global corporate citizen. Here is a video about Cirque du Monde: This leads to […]

The International Entrepreneur – The Role of Corporate Social Responsibility in International Marketing – Part 1

  Recently I was lecturing an international operations class at the local university on global marketing. I was able to use an interesting case study video about the international performance company, Cirque du Soleil. Certainly one of the aspects of Cirque du Soleil’s international marketing success is their ability to walk a tight wire between […]

The International Entrepreneur – Leveraging American Business Strengths in International Negotiations

Americans have been active in international business since before the United States was founded. As a people, there are several of our business cultural characteristics that we can leverage for better outcomes in international negotiations. Here are some traits to use to your advantage: Friendly and Open Most Americans doing business internationally use friendliness as […]

The International Entrepreneur – Tips for Successful New International Operations

Now that the contracts are signed and your company has gone international, the real work begins. Here are some tips to help make newly established international business work as effectively as possible during those first few months of operation. Keep International Business Relationships Healthy and Strong A new international partnerships, sales offices, production facilities, and/or […]

The International Entrepreneur – Cultural Tips on the Netherlands: an Interview with Dutch Business Coach, Roland van Leusden

This week’s interview is about one of my favorite business cultures – the Netherlands. Experienced sales professional, business coach, and entrepreneur Roland van Leusden shares his perspective of how the Dutch business culture helps make the Netherlands such an international business powerhouse despite its relative size. What do you see as unique cultural characteristics of […]

The International Entrepreneur – What You Really Need to Know to Ship & Finance Exports

There was once a large, expensive customized motor that was being loaded onto an ocean freighter. As it was being loaded, the crane holding the motor’s crate swung back out over the rail and accidentally dropped the crate into the water. The Incoterm (shipping term) was FOB (freight on board), so who was responsible for […]

The International Entrepreneur – Exit Strategies for International Ventures

As your fiscal quarter or year is coming to a close, it’s a particularly good time to evaluate the effectiveness of your company’s various international business ventures. Many companies from countries with short-term business decision cycles (US, Australia, etc.) may be tempted to exit markets that are yielding lower than expected returns on investment. Here […]

The International Entrepreneur – Cultural Tips on Uruguay: Insights from Uruguayan & International Business Consultant, Gabriela Castro-Fontoura

This week, I am featuring enterprising Uruguay. This is a country often overshadowed by its much larger neighboring countries: Brazil and Argentina. As entrepreneurs, we are always looking for opportunities overlooked by larger competitors. Uruguay is a member of of free trade organization MERCOSUR and has a stable economy and government. This country may be […]

The International Entrepreneur: Ready for your First International Negotiations?

You have engaged with your first potential overseas partner or large client. Both of you want to do business and you will be starting negotiations soon. But aren’t negotiations the same around the world? Definitely not. Particularly those used to the American negotiation style will do very poorly trying to make that style work negotiating […]