logo

The International Entrepreneur – 5 Tips to Motivate Global Telecommuting Workers

International Entrepreneur - Tips to Motivate Global Telecommuting Workers

  Sam checked the time on his phone – 5:00am. As he sipped his coffee, Sam prepared for his phone call with Chloe in Ireland, his EMEA Regional Director. Since his software company expanded globally last year, Sam needed to manage new employees in new markets. Sam’s problem was that he never felt like he […]

The International Entrepreneur – What’s Missing Globally in the Connection Economy?

International Entrepreneur Global Connection Economy

A few years ago, Seth Godin famously introduced the Connection Economy¬†into our lexicon to describe how connecting people, companies and resources was a source of increasing value creation in our world. Since you’re reading this article, that means that you are part of this global technology revolution and probably interact with it frequently. Here are […]

The International Entrepreneur – Trump and other Branding Issues in International Business

International Entrepreneur, Branding Issues in International Business

  I was waiting on the platform for the train from Bedford to London Heathrow. It was October 2004 and I struck up a conversation with a local businessman (staying true to my American stereotype of perpetual friendliness). After a few minutes, the gentleman asked me what was really on his mind. What could Americans […]

The International Entrepreneur – Is your company still an Accidental Exporter?

Accidental exporter, international entrepreneur

Joe rolled his chair over to company founder, Mary’s desk with a quizzical wrinkle in his brow. “Can we sell our security product to someone in Romania? We just got an email basically ordering 50 software licenses from somewhere called Timisoara?”¬† said Joe as Mary looked up from her multiple computer monitors. Mary was just […]

The International Entrepreneur – How to accelerate global expansion

accelerate global expansion, international entrepreneur, international business

It’s ironic. Anyone who has spent time and energy expanding their company into international markets can tell you that the process is anything but fast. Global expansions are notoriously slow, especially when compared to what American and Canadian companies are used to as their domestic time to establish a new business. Registering a new business […]

The International Entrepreneur -The Globalization of American High Tech

international trade, information technology, globalization, international entrepreneur

This week I wrapped up a 3-week project researching American IT companies that expanded into international markets. Normally my clients hire me to focus on markets outside the U.S., so it was interesting to study the industry I serve. Honestly, I thought I knew all about the American IT industry. I have spent the better […]

The International Entrepreneur- Balancing Internal and External Global Marketing Resources

marketing resources, global marketing, international entrepreneur

Susan rubbed her forehead trying to push back the headache that was forming. She was the Chief Marketing Officer for a Boston-based globally-expanding software company. Susan had always been praised for her ability to hire and manage outside marketing specialists and deliver excellent marketing metrics. But now she needed resources like German social media experts […]

The International Entrepreneur- Interview with Safeguard World International’s CEO, Bjorn Reynolds

Bjorn Reynolds, Safeguard World International, GEO, global HR,

This week I have the pleasure to interview company founder and international entrepreneur, Bjorn Reynolds. Bjorn started his international payroll and HR management company in the UK. Now the company has grown to serve 165 countries. The International Entrepreneur (TIE)- Bjorn, since many may not know about Global Employment Outsourcing as a fast track to […]

The International Entrepreneur- The Promise and Pitfalls of International Digital Marketing

international digital marketing, global marketing, international entrepreeur

  Long gone are the days of fluffy feel-good marketing, where brand awareness was the focus and sales was normally the first company contact. I give the rise of Digital Marketing majority credit for this accountability revolution in our professional discipline. In 2004, I attended an American Marketing Association conference on Strategic Marketing in Chicago. […]