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The International Entrepreneur – What?s Missing Globally in the ?Connection Economy?

International Entrepreneur Global Connection Economy

A few years ago, Seth Godin famously introduced the ?Connection Economy? into our lexicon to describe how connecting people, companies and resources was a source of increasing value creation in our world. Since you?re reading this article, that means that you are part of this global technology revolution and probably interact with it frequently. Here […]

The International Entrepreneur – International Trade 2016 Twitter List!

International Trade Experts on Twitter 2016

It’s been 6+ years sharing and trading advice on international trade from those involved on the ground.?We have held weekly conversation on #GlobalBizTalk. For 2016, here are my recommended Twitter Follows in the field of International Business: @Hoeferle – Christian Hoeferle is an international business consultant and cross-cultural expert. Currently based?in Tennessee, he hails from […]

The International Entrepreneur ? Selecting the Right International Trade Shows

international, trade show, B2B marketing

I was talking recently with the Vice President of Marketing at one of these B2B technology Silicon-Valley-wanna-be companies. If you have spent time in any tech industries, I think you might know the type ? lots of curious employee perks and silly team-building games, reinventing core business functions in some unique way that doesn?t conform […]

The International Entrepreneur ? 5 False Assumptions That Can Hold You Back from Global Success

international assumptions, international business, international marketing

  I have been fortunate these past 10 years to mentor a promising international marketing professional. ?Quinn? recently went back to university to complete his international MBA. He just accepted a position in Tennessee where he will be building international channels from the ground up in B2B & B2C markets. It?s an exciting opportunity for […]

The International Entrepreneur – The Role of Corporate Social Responsibility in International Marketing – Part 2

In Part 1, we looked at how Cirque du Soleil balances global and local marketing. In particular, Cirque du Soleil has an outreach program called Cirque du Monde that serves several purposes in its efforts to be seen as a responsible global corporate citizen. Here is a video about Cirque du Monde: This leads to […]

The International Entrepreneur – The Role of Corporate Social Responsibility in International Marketing – Part 1

  Recently I was lecturing an international operations class at the local university on global marketing. I was able to use an interesting case study video about the international performance company, Cirque du Soleil. Certainly one of the aspects of Cirque du Soleil’s international marketing success is their ability to walk a tight wire between […]

The International Entrepreneur ? Best Practices for Entering American Business Markets

American businesses buy trillions of dollars? worth of products and services every year. If your company is looking for a piece of that marketplace, what are the best ways to break in to the American market? This is a free article that you can request by writing ?American Business Markets? in the Subject line of […]

The International Entrepreneur – How to Handle Cross-Cultural Conflict

When doing business internationally, at some point you will encounter an issue with your supplier, partner, or client that needs resolution. There is challenge in that every culture operates under a different set of Values, Assumptions, Beliefs and Expectations[1], leading to plenty of misunderstandings. On top of that, every culture handles conflict in a different […]