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The International Entrepreneur – How to Create International B2B Buyer Personas

International Entrepreneur - How to create international B2B Buyer Personas

“We’re going to want to expand into some new international markets next year as part of our growth strategy. Will the marketing team be ready for that?” asks your company CEO. “Absolutely”, you quickly reply. As Chief Marketing Officer, you deserve part of the credit for your company’s successful revenue rise. You have built a […]

The International Entrepreneur – 5 Tips to Motivate Global Telecommuting Workers

International Entrepreneur - Tips to Motivate Global Telecommuting Workers

  Sam checked the time on his phone – 5:00am. As he sipped his coffee, Sam prepared for his phone call with Chloe in Ireland, his EMEA Regional Director. Since his software company expanded globally last year, Sam needed to manage new employees in new markets. Sam’s problem was that he never felt like he […]

The International Entrepreneur – Setting up Your International Distributor Program for Success

international distributor partner representative

  Your company may use a partner, channel, distributor or representative (rep). They all may follow slightly different selling structures. But call them what you want. If they are bringing in new profitable clients, then you love them. I’ve talked with many young, growing firms who manage an international distributor program as a way to […]

The International Entrepreneur – How to accelerate global expansion

accelerate global expansion, international entrepreneur, international business

It’s ironic. Anyone who has spent time and energy expanding their company into international markets can tell you that the process is anything but fast. Global expansions are notoriously slow, especially when compared to what American and Canadian companies are used to as their domestic time to establish a new business. Registering a new business […]

The International Entrepreneur -The Globalization of American High Tech

international trade, information technology, globalization, international entrepreneur

This week I wrapped up a 3-week project researching American IT companies that expanded into international markets. Normally my clients hire me to focus on markets outside the U.S., so it was interesting to study the industry I serve. Honestly, I thought I knew all about the American IT industry. I have spent the better […]

The International Entrepreneur – 5 False Assumptions That Can Hold You Back from Global Success

international assumptions, international business, international marketing

  I have been fortunate these past 10 years to mentor a promising international marketing professional. “Quinn” recently went back to university to complete his international MBA. He just accepted a position in Tennessee where he will be building international channels from the ground up in B2B & B2C markets. It’s an exciting opportunity for […]

The International Entrepreneur- How to Engage the Right International Network Connectors

business networking, international trade, international entrepreneur,

International network connections can be the oil that lubricates the international business engine and allows the machine to move efficiently forward. The right overseas introduction at the right time can propel a company forward into a strategic relationship or a high-value client. Without those introductions, you feel like that high school student who never gets […]

The International Entrepreneur – Structuring Your Website for International Markets

url, international website, international business, international entrepreneur

  In today’s business world, a website is your company’s front door. And with few exceptions, effective search engine optimization (SEO) and a well-branded experience are the difference between long-term success and bankruptcy. Managing the transition of a website into international markets can be crucial. Most companies initially set up their websites in one of […]

The International Entrepreneur – Startup Stage Planning for International Expansion

International Business Expansion

Recently I presented and mentored at the Phoenix Startup Week, where I met many technology entrepreneurs. While most companies start expanding into international markets as part of their growth stage, there are many reasons why even the earliest startup stage company should begin planning for international as early as possible. Start With the End in […]