logo

The International Entrepreneur – Strategic Marketing in Latin America

Marketing Strategy in Latin America

As I write this article, I am flying over the Great Plains of North America. There is nothing like being at 35,000 feet/10,668 meters as a place to take the high-level view of marketing strategy. I was in Minneapolis speaking on Social Media in Latin American Markets at the U.S. Commercial Service’s Access to Western […]

The International Entrepreneur – The Role of Corporate Social Responsibility in International Marketing – Part 2

In Part 1, we looked at how Cirque du Soleil balances global and local marketing. In particular, Cirque du Soleil has an outreach program called Cirque du Monde that serves several purposes in its efforts to be seen as a responsible global corporate citizen. Here is a video about Cirque du Monde: This leads to […]

The International Entrepreneur – Leveraging American Business Strengths in International Negotiations

Americans have been active in international business since before the United States was founded. As a people, there are several of our business cultural characteristics that we can leverage for better outcomes in international negotiations. Here are some traits to use to your advantage: Friendly and Open Most Americans doing business internationally use friendliness as […]

The International Entrepreneur – Calculating Estimated Profits in Potential International Markets

In business, I’m somewhat of a numbers cruncher. So here’s a starting point for calculating anticipated profits in a new international market: Revenue Start by looking at market size. If you’re focused on a specific niche, then use known information to find the size of the niche. This is much easier in established markets and […]

The International Entrepreneur: Born Global or No?

The International Entrepreneur: Born Global or No? The drums are beating loudly for technology start-ups to become global companies from inception.

The International Entrepreneur: CFO’s Role in International Business

The International Entrepreneur: CFO’s Role in International Business. I have recently heard a group of CFOs