As I write this article, I am flying over the Great Plains of North America. There is nothing like being at 35,000 feet/10,668 meters as a place to take the high-level view of marketing strategy. I was in Minneapolis speaking on Social Media in Latin American Markets at the U.S. Commercial Service’s Access to Western […]
The International Entrepreneur – Leveraging American Business Strengths in International Negotiations
Americans have been active in international business since before the United States was founded. As a people, there are several of our business cultural characteristics that we can leverage for better outcomes in international negotiations. Here are some traits to use to your advantage: Friendly and Open Most Americans doing business internationally use friendliness as […]
In business, I’m somewhat of a numbers cruncher. So here’s a starting point for calculating anticipated profits in a new international market: Revenue Start by looking at market size. If you’re focused on a specific niche, then use known information to find the size of the niche. This is much easier in established markets and […]
The International Entrepreneur: Born Global or No? The drums are beating loudly for technology start-ups to become global companies from inception.
The International Entrepreneur: CFO’s Role in International Business. I have recently heard a group of CFOs