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The International Entrepreneur – How to Globalize Your Business Networking Style

international business networking

Sam stood at the back of the room taking stock of the evening’s networking event. As a Business Development Manager from Kansas, this was his first international industry trade show and he wanted to make the most of it. But the more he tried to appear friendly and helpful, the less that people seemed to […]

The International Entrepreneur -Building a Stronger International Strategy

building international strategy, international business, international marketing

Today’s reality: most companies don’t strategically plan their international expansion. Or if there is a plan, it’s often broad and filed in some file drawer collecting dust. Instead, it sort of just happens and employees are along for the ride. If you are wondering if this is true in your organization, here are some signs […]

The International Entrepreneur – 5 Tech Firm Strategy Myths that Need Busting

international strategy, international business, international marketing

Have you ever wondered why international expansion results often are underwhelming and unimpressive? A tech company realizes that many international clients are proactively seeking out their products & services. They decide that it’s time to expand into new markets. I think it’s time to bust some myths in international business strategy that have plagued tech […]

The International Entrepreneur – When Is English Just Not Enough?

International Entrepreneur, international business, marketing, technology

There’s an international travel blogger I know who makes his living by paid presentations to tourism boards around the world and reviewing cruise ships, resorts and other travel services. Not a bad life for an ex-tech entrepreneur! But one thing I always find interesting is that middle-aged Midwestern friend never learned to speak another language […]

The International Entrepreneur – Interview with International Export Expert, Ed Marsh (Part 2)

Ed Marsh, International Entrepreneur, International Business

Two weeks ago I posted Part 1 of my interview with international B2B sales and marketing expert, Ed Marsh. Today I share the rest of Ed’s insightful answers. Q3: What’s the biggest mistake you see companies making in their online marketing for global markets? A3: Most US companies make the same fundamental mistake globally that […]

The International Entrepreneur – Structuring Your Website for International Markets

url, international website, international business, international entrepreneur

  In today’s business world, a website is your company’s front door. And with few exceptions, effective search engine optimization (SEO) and a well-branded experience are the difference between long-term success and bankruptcy. Managing the transition of a website into international markets can be crucial. Most companies initially set up their websites in one of […]

The International Entrepreneur – 3 Ideas for Building Rapport with International Contacts

international business rapport

Have you ever been working with an international partner or client and suddenly found yourself in an unexpected conflict? This often happens in cross-cultural communications. It can lead to awkwardness and strain in the business relationship. This happened to me last year when working with a team of Chinese business professionals. Unfortunately I couldn’t directly […]

The International Entrepreneur – Startup Stage Planning for International Expansion

International Business Expansion

Recently I presented and mentored at the Phoenix Startup Week, where I met many technology entrepreneurs. While most companies start expanding into international markets as part of their growth stage, there are many reasons why even the earliest startup stage company should begin planning for international as early as possible. Start With the End in […]

The International Entrepreneur – 5 Tips for Improving International Customer Service

The products have been conceived, developed and commercialized. Marketing has identified potential clients, sales closed the deals and accounts receivable has collected payments. Now is when we reach the moment (or moments) of truth as service takes over the core customer relationship and responsibilities. Customer service for clients around the world has never been as […]

The International Entrepreneur – How International Expansion Affects the Rest of the Company

How International Expansion Affects the Rest of the Company

Expanding your company internationally represents both great rewards and risks. Going global can exponentially grow well past the limitations of your domestic market. But one of the greatest challenges to success can lie within the company’s structure and staff. This article is focused on how an international expansion affects the rest of the company and […]