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The International Entrepreneur – What?s Missing Globally in the ?Connection Economy?

International Entrepreneur Global Connection Economy

A few years ago, Seth Godin famously introduced the ?Connection Economy? into our lexicon to describe how connecting people, companies and resources was a source of increasing value creation in our world. Since you?re reading this article, that means that you are part of this global technology revolution and probably interact with it frequently. Here […]

The International Entrepreneur – Tips for Being an International Distributor

Tips for Being an International Distributor

A Kenyan distributor recently wrote to me asking for advice to build an in-country distributor business. He was interested in representing more products in the Kenyan market and wanted to find the right suppliers for his business. That is a great topic especially given both the opportunities associated with reselling globally-branded products and the risks […]

The International Entrepreneur – Improving Employee Engagement in Your Global Workforce

Improving Employee Engagement in your Global Workforce

I knew from the way that Pedro in the Mexico City office the phone that something had turned for the worst. Pedro?s voice sounded low and muttled – preoccupied and low energy compared with our recent interactions. Pedro and his colleagues had recently been missing key details in our shared projects. They just seemed? well? […]

The International Entrepreneur – Is your company still an Accidental Exporter?

Accidental exporter, international entrepreneur

Joe rolled his chair over to company founder, Mary?s desk with a quizzical wrinkle in his brow? ?Can we sell our security product to someone in Romania? We just got an email basically ordering 50 software licenses from somewhere called Timisoara?, said Joe as Mary looked up from her multiple computer monitors. Mary was just […]

The International Entrepreneur ? Selecting the Right International Trade Shows

international, trade show, B2B marketing

I was talking recently with the Vice President of Marketing at one of these B2B technology Silicon-Valley-wanna-be companies. If you have spent time in any tech industries, I think you might know the type ? lots of curious employee perks and silly team-building games, reinventing core business functions in some unique way that doesn?t conform […]

The International Entrepreneur – How To Hire International-Ready Employees

Hiring International, International Business, International Marketing

Emily sat at her desk and cringed as she opened the latest email from her Asian office general manager. She knew it would be about the latest online marketing campaign and that he wouldn’t be happy with the approach that headquarters was taking. Honestly, she just wished that her company would pass over these international […]

The International Entrepreneur – What You Need to Know for Smarter Multi-Lingual Business Expansion

Amsterdam, International Entrepreneur, International Business

I was recently pondering a question as I sat in a cafe drinking a cup of hot tea next to the Prinsengracht in Amsterdam: What’s the best advice for a company that is considering expanding into new language markets? Amsterdam often brings home this question for me. Walking among the crowds and down any central […]

The International Entrepreneur – 5 Mistakes to Avoid in International Customer Service

international customer service

This month’s theme is International Customer Service. As small and medium-sized companies continue to internationalize, post-sale service will become even more important to these companies’ reputation and build long-term value. Here are some key mistakes to avoid in your international customer service: 1. Switching Language for Support Business-to-business buyers normally prefer to receive all correspondence […]

The International Entrepreneur ? Overseas Distributors: Strategic Partners or Big Mistake?

The International Entrepreneur ? Overseas Distributors: Strategic Partners or Big Mistake? Many young internationalizing companies ask: should we use local distributors in overseas markets or enter markets directly? As with most questions in international business, the answer is? it depends. Here are some guidelines to making this key strategic decision. Knowing the Local Market One […]

The International Entrepreneur: 5 Tips for Preparing Your Product for Global Markets

The International Entrepreneur: 5 Tips for Preparing Your Product for Global Markets I?m always amazed with how many companies don?t think to plan their product design around future company growth that includes global markets. The cost is huge to retrofit product size, material requirements, packaging, etc. after your product has already been created. Here are […]