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The International Entrepreneur – How to Create International B2B Buyer Personas

International Entrepreneur - How to create international B2B Buyer Personas

“We’re going to want to expand into some new international markets next year as part of our growth strategy. Will the marketing team be ready for that?” asks your company CEO. “Absolutely”, you quickly reply. As Chief Marketing Officer, you deserve part of the credit for your company’s successful revenue rise. You have built a […]

The International Entrepreneur – The Growing War for Global Talent

global talent, global HR, international trade

I see it expanding every day… Engineering teams sent to implement a project on the other side of the world. A medical student from a developing country applying for residency after graduation to ensure a higher quality of life for herself and her family. A multinational company offering a rising star employee the chance for […]

The International Entrepreneur – 9 Signs You Need International Resource Backup

international trade, international entrepreneur,

The reality is this: No one knows everything there is to know about international trade. There are 180+ sovereign countries, 3,000+ languages, local regulations and business practices, and countless other details that affect doing business. We may not know it all, but we can strengthen our knowledge, positioning and outcomes by shoring up weaknesses in […]

The International Entrepreneur – Localizing Websites for International Markets

international website, international strategy, international business, international entrepreneur

“SmartCodeSoftware” Company was like many other firms that evolved into international markets. They started with a few international clients that found the company through industry trade shows and online. Then international representatives offered their services to the company. The company created a distributor network. When the company started to uncover its international market potential, they […]