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The International Entrepreneur – Strategic Marketing in Latin America

Marketing Strategy in Latin America

As I write this article, I am flying over the Great Plains of North America. There is nothing like being at 35,000 feet/10,668 meters as a place to take the high-level view of marketing strategy. I was in Minneapolis speaking on Social Media in Latin American Markets at the U.S. Commercial Service’s Access to Western […]

The International Entrepreneur – Technology Opportunities in Latin America (Part 2)

This is the second article in a series about the technology sector in Latin American markets. Last month, we looked at Brazil. This month, we explore Argentine technology markets. Argentina’s┬áBusiness Environment Argentina has a very mixed reputation as a periodically politically unstable nation, yet with great potential for economic growth when allowed to flourish by […]

The International Entrepreneur – Young CEOs: Overcoming Age Discrimination in Global Markets

In countries like Australia and the United States, entrepreneurial success can come at any age. But many business cultures associate age with experience and responsibility. This week’s question is: how does a successful entrepreneur bridge the age gap and be taken seriously in international markets? World renowned business culture expert, Fons Trompenaars describes how cultures […]

The International Entrepreneur: A Sampling of International Negotiating

Recently, my friend Arlene Marom from Tel Aviv, Israel asked about what kinds of negotiating techniques to expect in non-American markets. Negotiating can vary greatly from person to person and culture to culture. Generally, there are several categories of negotiating techniques: Pressure, Emotional, Defensive, Aggressive/Adversarial, and Deceptive. My favorite class in MBA school was International […]

The International Entrepreneur: Machismo in Latin American Business

The International Entrepreneur: Machismo in Latin American Business

I recently had a string of business experiences that have brought home the “Machismo” aspect of Latin American business culture, particularly Mexican culture. I’ve been asked to fetch coffee for colleagues. One director automatically assumed that I was the intern, not the strategist. Sometimes comments made by me or by another woman are conveniently ignored. The Latin American markets are more important than ever. Knowing how to deal with this issue is important for women doing business in parts of Latin America.