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The International Entrepreneur – How to Create International B2B Buyer Personas

International Entrepreneur - How to create international B2B Buyer Personas

?We?re going to want to expand into some new international markets next year as part of our growth strategy. Will the marketing team be ready for that?? asks your company CEO. ?Absolutely?, you quickly reply. As Chief Marketing Officer, you deserve part of the credit for your company?s successful revenue rise. You have built a […]

The International Entrepreneur – Leadership in International Teams

international leadership, international business,

The American department leader stands up to give his opening remarks to the department’s new fiscal year. He confidently strides to the front of the room. His staff has been flown in from around the world to develop a sense of unity with the company headquarters and to energize the staff for the coming year’s […]