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The International Entrepreneur – Structuring Your Website for International Markets

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  In today’s business world, a website is your company’s front door. And with few exceptions, effective search engine optimization (SEO) and a well-branded experience are the difference between long-term success and bankruptcy. Managing the transition of a website into international markets can be crucial. Most companies initially set up their websites in one of […]

The International Entrepreneur – Overseas Distributors: Strategic Partners or Big Mistake?

Many young internationalizing companies ask: should we use local distributors in overseas markets or enter markets directly? As with most questions in international business, the answer is- it depends. Here are some guidelines to making this key strategic decision. Knowing the Local Market One of the benefits of using a local distributor to sell your […]