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The International Entrepreneur – How to Create International B2B Buyer Personas

International Entrepreneur - How to create international B2B Buyer Personas

“We’re going to want to expand into some new international markets next year as part of our growth strategy. Will the marketing team be ready for that?” asks your company CEO. “Absolutely”, you quickly reply. As Chief Marketing Officer, you deserve part of the credit for your company’s successful revenue rise. You have built a […]

The International Entrepreneur – Setting up Your International Distributor Program for Success

international distributor partner representative

  Your company may use a partner, channel, distributor or representative (rep). They all may follow slightly different selling structures. But call them what you want. If they are bringing in new profitable clients, then you love them. I’ve talked with many young, growing firms who manage an international distributor program as a way to […]

The International Entrepreneur – Localizing Websites for International Markets

international website, international strategy, international business, international entrepreneur

“SmartCodeSoftware” Company was like many other firms that evolved into international markets. They started with a few international clients that found the company through industry trade shows and online. Then international representatives offered their services to the company. The company created a distributor network. When the company started to uncover its international market potential, they […]

The International Entrepreneur – Getting Started with Internationalizing Your Website

Website Internationalization, Mistranslated Signs

Taking your company international is often a business milestone. To do it right, it takes research and planning. It often is a long-term growth accelerator. But skip the planning; you could be either wasting resources or worse – damaging your company’s brands and bottom line. As part of international, it’s time to plan out your […]

The International Entrepreneur – Strategic Marketing in Latin America

Marketing Strategy in Latin America

As I write this article, I am flying over the Great Plains of North America. There is nothing like being at 35,000 feet/10,668 meters as a place to take the high-level view of marketing strategy. I was in Minneapolis speaking on “Social Media in Latin American Markets” at the U.S. Commercial Service’s Access to Western […]

The International Entrepreneur – Inside the Born-Global Firm

As many of you know from social media – last month I started a new position as the Chief Operating officer for Entrepreneur Community Online (ECO). This company is six months old and already has customers on five continents and in fourteen countries. Its evolution as a company is rapid, but its mission is clear: To […]

The International Entrepreneur: Interview with Translation and Localization Expert – Eve Bodeux

The International Entrepreneur: Interview with Translation and Localization Expert – Eve Bodeux

Accurate translation and culturally localized content is critical to business credibility. Recently I interviewed Eve Bodeux (@ebodeux) for her professional insights:

The International Entrepreneur: International Business Readiness Checklist

The International Entrepreneur Becky DeStigter introduces The International Business Readiness Checklist

The International Entrepreneur: International Business Readiness Checklist. Here’s what I think you need to have to be ready to expand into your company’s first overseas market: