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The International Entrepreneur – 5 International Strategy Traps to Avoid

Wrong Way, nternational Strategy , International Entrepreneur, International

As an International Business Consultant, part of my job is to detect patterns and trends. Is a foreign market going to expand or contract? Can we go viral with a referral marketing program? What are the buyer personas in a new market? But there are more than a few patterns between unsuccessful international expansions. Some […]

The International Entrepreneur – Startup Stage Planning for International Expansion

International Business Expansion

Recently I presented and mentored at the Phoenix Startup Week, where I met many technology entrepreneurs. While most companies start expanding into international markets as part of their growth stage, there are many reasons why even the earliest startup stage company should begin planning for international as early as possible. Start With the End in […]

The International Entrepreneur – International Expansion: Organic or Acquisition?

You may be asking yourself if your approach to international expansion is the right one. Should you grow organically by the strength of expanded international sales? Or would the right company acquisition in the local market be a shortcut that provides instant market access? As with most questions in international business, the answer is:it depends. […]

The International Entrepreneur – Calculating Estimated Profits in Potential International Markets

In business, I’m somewhat of a numbers cruncher. So here’s a starting point for calculating anticipated profits in a new international market: Revenue Start by looking at market size. If you’re focused on a specific niche, then use known information to find the size of the niche. This is much easier in established markets and […]