“We’re going to want to expand into some new international markets next year as part of our growth strategy. Will the marketing team be ready for that?” asks your company CEO. “Absolutely”, you quickly reply. As Chief Marketing Officer, you deserve part of the credit for your company’s successful revenue rise. You have built a […]
The International Entrepreneur: Management Commitment – Vital to International Expansion Success. Without management commitment, you might as well skip the effort all together. There are many tales of an enterprising young professional who asks for permission to pursue an international sales opportunity and uncovers a huge overseas market.