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The International Entrepreneur – 7 Warning Signs of an Undersized Marketing Department

Warning Signs of an Undersized Marketing Department

  Marketing has earned a “money-wasting” reputation over the years from many a Gatsby-like marketing leader. But sometimes the pendulum swings too far towards austerity too. There can be a high risk of missed market opportunities or that the current team just can’t “balance” it all. Here are a few examples from my experiences:   Marketing […]

The International Entrepreneur – Calculating Estimated Profits in Potential International Markets

The International Entrepreneur – Calculating Estimated Profits in Potential International Markets In business, I’m somewhat of a numbers cruncher. So here’s a starting point for calculating anticipated profits in a new international market: Revenue Start by looking at market size. If you’re focused on a specific niche, then use known information to find the size […]