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The International Entrepreneur – 7 Warning Signs of an Undersized Marketing Department

Warning Signs of an Undersized Marketing Department

  Marketing has earned a “money-wasting” reputation over the years from many a Gatsby-like marketing leader.?But sometimes the pendulum swings too far towards austerity too. There can be a high risk of missed market opportunities or that the current team just can’t “balance” it all. Here are a few examples from my experiences:   Marketing […]

The International Entrepreneur ? The Promise and Pitfalls of International Digital Marketing

international digital marketing, global marketing, international entrepreeur

  Long gone are the days of fluffy feel-good marketing, where brand awareness was the focus and sales was normally the first company contact. I give the rise of Digital Marketing majority credit for this accountability revolution in our professional discipline. In 2004 I attended an American Marketing Association conference on Strategic Marketing in Chicago. […]